I never understood why the WB leaned on Michigan J. Frog and not, say, Bugs or Daffy. Unless the studio told them certain characters were off-limits...
On Wednesday, December 7, 2022 at 1:04:10 PM UTC-5 Kevin M. (RPCV) wrote: > Frogsploitation. > > > On Wed, Dec 7, 2022 at 9:10 AM M-D November <[email protected]> wrote: > >> Maybe it's time to bring Michigan J. Frog out of retirement and use him >> as a brand ambassador? (Although maybe make him a little less of a >> stereotype than the WB did back in the day...) >> On Wednesday, December 7, 2022 at 12:00:29 PM UTC-5 Adam Bowie wrote: >> >>> I was convinced they'd just go with "HBO Discovery" or "Discovery HBO" - >>> simply on the basis of brand recognition alone. >>> >>> While I'm sure someone somewhere has done some research that says that >>> HBO is considered too premium/male/old-skewing for some consumers, I'm not >>> sure I'd buy that. It just takes one hit show to wipe away those >>> perceptions. >>> >>> Surely you just go with the brand that has the biggest impact. "HBO" >>> means good TV. "Discovery" means... well we sort of understand what it >>> means. "Max" means nothing to anyone. >>> >>> Every other streaming brand has taken its strongest individual brand and >>> built off that. CBS All Access becomes Paramount+ because more people know >>> Paramount than CBS - particularly if you have global aspirations (there not >>> being a bunch of CBS channels out there in the wild). Disney+ wisely trades >>> on their most valuable asset - their near century-old brand (I'm also >>> firmly of the belief that ABC, FX and Hulu shows can all be wrapped into a >>> single app, just becoming tiled sub-brands within it, exactly as they're >>> doing in the ROW). Peacock is a meaningless brand outside the US. Nobody >>> has a clue who they are, or why it's named after a bird that was kept by >>> wealthy aristocrats. But then NBC's global presence is largely limited to a >>> financial business channel, because even though viewers throughout the >>> world know NBC shows, they're not branded as such (Friends is Warners etc). >>> >>> WBD is going to have to spend sooooo much money explaining who they are >>> to consumers when they already had two perfectly good brands that already >>> explained that. Their rivals will be scratching their heads wondering at >>> the madness of it all. "HBO" already has lots of value globally. Game of >>> Thrones on its own is enough to say "We make TV you want to watch" globally >>> - no more, no less. Throw in something like "Euphoria" and I think you're >>> done. >>> >>> Similarly, "Discovery" is another decades old brand which instantly >>> tells you what you need to know about its programming. Why any marketing >>> person would want to ditch those powerful brands is beyond me. All their >>> marketing is going to have to have to explain it all over again to >>> consumers. I mean unless they're going to pivot entirely on what they make, >>> and for all the cuts that WBD is making, I don't think Zaslov actually >>> wants to do that. >>> >>> Also, I'd be amazed if they don't run into IP issues with the name "Max" >>> all over the world because it's such a simple name, and there will be >>> dozens of businesses in overlapping areas. There definitely *will* be >>> territories where they simply can't use it - at least unless they start >>> writing massive cheques. >>> >>> >>> Adam >>> >>> >>> On Wed, Dec 7, 2022 at 3:17 PM PGage <[email protected]> wrote: >>> >>>> So I have heard different takes on this; those who are saying Zas is >>>> getting rid of HBO are, I think, clearly wrong. HBO will still exist as a >>>> premium cable channel that can also be streamed, but the name HBO will no >>>> longer be included in Warner Brothers Discovery Streaming Hub site, which >>>> is on track to being called simply “Max.” That is the sacrifice of >>>> significant brand awareness. >>>> >>>> The fact that Discovery doesn’t want the HBO brand on its signature >>>> mothership tells us everything we need to know about WBD. Whether still >>>> deserved or not the HBO brand signifies quality programming; but WBD’s >>>> brand is cheap, mass appeal, not elite quality. They are McDonald’s, not >>>> French Laundry. And, of course, as much money as Thomas Keller makes, I’m >>>> sure it’s not a major fraction of what McDonald’s clears every year. >>>> >>>> Still, if the French Laundry was purchased by Macdonald’s, and they >>>> forced customers to walk into a local McDonald’s to make reservations at >>>> the French Laundry, a lot of folks would be irritated. >>>> >>>> ======= >>>> >>>> “The merged platform’s expected name, “Max,” is being vetted by the >>>> company’s lawyers, according to people familiar with the matter… >>>> >>>> The app itself will share similarities with Disney+’s platform, with >>>> Warner Bros. Discovery’s brands as individual tiles, the people said. HBO, >>>> Discovery, DC Comics and Warner Bros. will be among the landing hubs on >>>> the >>>> platform, the people added.” >>>> >>>> >>>> https://www.cnbc.com/2022/12/05/warner-bros-discovery-max-streaming-service-name.html >>>> >>>> -- >>>> Sent from Gmail Mobile >>>> >>>> -- >>>> You received this message because you are subscribed to the Google >>>> Groups "TVorNotTV" group. >>>> To unsubscribe from this group and stop receiving emails from it, send >>>> an email to [email protected]. >>>> To view this discussion on the web visit >>>> https://groups.google.com/d/msgid/tvornottv/CAKGtkYL98tsT_-tPi%3Du%3DkTS_WPWw-gDWPdm8nHQ%3Db3kCnojkyg%40mail.gmail.com >>>> >>>> <https://groups.google.com/d/msgid/tvornottv/CAKGtkYL98tsT_-tPi%3Du%3DkTS_WPWw-gDWPdm8nHQ%3Db3kCnojkyg%40mail.gmail.com?utm_medium=email&utm_source=footer> >>>> . >>>> >>> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> > To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/7da27144-92b9-471e-a6ac-19296acf7e6an%40googlegroups.com >> >> <https://groups.google.com/d/msgid/tvornottv/7da27144-92b9-471e-a6ac-19296acf7e6an%40googlegroups.com?utm_medium=email&utm_source=footer> >> . >> > -- > Kevin M. (RPCV) > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/f79913c2-ebf9-4118-83eb-7f82b16c9465n%40googlegroups.com.
