As we are at the twilight of broadcast television, it is difficult to
predict how the SuperBowl will fare when viewers must stream it. Sports has
maintained ratings compared to other produced series, but sponsors are
starting to realize that doesn’t automatically lead to audiences buying
advertised products (in fact, rarely does it lead to that).

Kevin M. (RPCV)


On Sun, Jan 28, 2024 at 3:37 PM Steve Timko <[email protected]> wrote:

> So Super Bowl ratings will spike this year since Taylor Swift will likely
> be there. She is scheduled to play Feb. 10 at the Tokyo Dome. That gives
> her enough time to take her private jet to Las Vegas for the Super Bowl.
>
> My question is, will this spike have a lasting effect? Will more people
> watch the Super Bowl in following years, even if Taylor is not there? I
> think it will.
>
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