I think we are still some years off from the Super Bowl being exclusively on Peacock or some other streamer (this year you will have the option of watching on P+). And while it is difficult to make predictions about absolute broadcast ratings these days, it is a lock that for as long as linear television is a thing, the NFL will increasingly be what keeps it alive, Swift or no Swift.
But I guess Steve’s question really is whether Swift fans who did not previously follow the NFL will start after sampling the Super Bowl due to her influence. To a large extent that has been the rationale behind the pop music halftime concerts of course. The NFL has been obscenely successful, so maybe that does work to some extent, and maybe we will see some SwiftEffect on the margins. I suspect any significant Swift Effect though would result from a long term relationship between her and Kelce, with her continuing to post pics on her social media of her watching and enjoying football. Sent from Gmail Mobile On Sun, 28 Jan 2024 at 3:41 PM Kevin M. <[email protected]> wrote: > As we are at the twilight of broadcast television, it is difficult to > predict how the SuperBowl will fare when viewers must stream it. Sports has > maintained ratings compared to other produced series, but sponsors are > starting to realize that doesn’t automatically lead to audiences buying > advertised products (in fact, rarely does it lead to that). > > Kevin M. (RPCV) > > > On Sun, Jan 28, 2024 at 3:37 PM Steve Timko <[email protected]> wrote: > >> So Super Bowl ratings will spike this year since Taylor Swift will likely >> be there. She is scheduled to play Feb. 10 at the Tokyo Dome. That gives >> her enough time to take her private jet to Las Vegas for the Super Bowl. >> >> My question is, will this spike have a lasting effect? Will more people >> watch the Super Bowl in following years, even if Taylor is not there? I >> think it will. >> >> -- >> You received this message because you are subscribed to the Google Groups >> "TVorNotTV" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> To view this discussion on the web visit >> https://groups.google.com/d/msgid/tvornottv/CAH5J8yw9X6aELjikqtAf8yag-MK4rMoyfbVvfc6HOXn_QR2-7Q%40mail.gmail.com >> <https://groups.google.com/d/msgid/tvornottv/CAH5J8yw9X6aELjikqtAf8yag-MK4rMoyfbVvfc6HOXn_QR2-7Q%40mail.gmail.com?utm_medium=email&utm_source=footer> >> . >> > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CAKgmY4Cfdns8B1E6rryO4eS72Gh9L-Lops2w8sRzhJ9PuEXmpw%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CAKgmY4Cfdns8B1E6rryO4eS72Gh9L-Lops2w8sRzhJ9PuEXmpw%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkYKha790BMQ6Ni2PGQ5z%2B2sMbs-vo-dj%2BUW8r5RkqBRLzA%40mail.gmail.com.
