Just so that I'm clear, the fact that Twitter chose to do this isn't a
surprise.  It's the fact that I've been participating in events,
developing, networking, and building a team all year AFTER getting
affirmations from individuals at Twitter that I had nothing to worry
about in building a Twitter advertising platform.

I've seen a lot of bad behavior from ad platforms that incent users to
tweet for short-term financial gain, so I understand the need to tidy
up from time to time. But, this was more like sand-blasting the living
room in order to do some dusting.

Maybe you guys have a Google Adsense-type shared revenue model (or
something similar) in the works that enables those who know how to
properly add value and relevance to generate an income stream in a way
that is beneficial to Twitter users and Twitter.  That would make
sense.

Another great strategy would have been issuing a warning to bad
players while also incenting everyone to build mechanisms to support
Promoted Tweets.  There are a number of paths that could have been
chosen that would have been a win-win.

"...we will not allow any third party to inject paid tweets into a
timeline on any service that leverages the Twitter API"

The way this reads, you can't even have a WordPress blog that puts ads
near a Twitter stream.  Please correct me if I'm misinterpreting this.

RIP Ad.ly, Sponsored Tweets, Magpie, Pay4Tweet, StockTwits, MuckRack,
(No more ads Listorious), TwittAd (and the non-profits you've
supported), 140Proof, etc., etc.

-Mo


On May 24, 9:23 am, Mo <[email protected]> wrote:
> You guys couldn't have hinted about this to me at the developer meetup
> or at Chirp before I built up a team?  Thanks.
>
> It's fitting that the author of the post is named Dick.
>
> http://blog.twitter.com/2010/05/twitter-platform.html

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