Thanks for the replies, it’s really helpful to know what your thoughts
and questions about the promoted products are. I’ve caught up with the
team who are working on this and discussed your questions with them.
Here's what I find out.

We began testing Promoted Trends in June as an extension of our
Promoted Tweets which were launched in April. So we all have the same
understanding of what these products are i’ll explain them here.

A Promoted Trend is one a topic which is already trending on Twitter
but not popular enough to make it onto the Trending Topics list. A
topic which isn’t popular on Twitter already cannot become a Promoted

A Promoted Tweet is a Tweet which businesses and organisations want to
highlight to a wide range of users. They have the same functionality
as a regular Tweet except a Promoted Tweet will be highlighted at the
top of some of our search results pages.

Until today the Promoted Tweets and Trends were only shown to visitors
on The API additions today take us closer to syndicating
both those products to third parties. How this works out and ends up
with everybody is one of the reasons we started the beta test with a
handful of partners.

As developers the benefit to you of displaying the Promoted Products
is that Twitter will share revenue with you. We’re still working out
the exact value and will keep you informed on developments.

For users the benefit is that they will see time, context and event
sensitive trends promoted by advertising partners. Only Tweets which
users engage with will be kept. This means if users don’t interact
with a Promoted Tweet it will disappear.

Some more information is on our support site:


On Aug 9, 1:12 pm, scotth_uk <> wrote:
> I Agree with Tom. Please explain more on how this will benefit end-
> users and developers and not simply be a revenue stream for you.
> Thanks.
> On Aug 9, 8:50 pm, Tom van der Woerdt <> wrote:
> > Hi Matt and other developers,
> > If I understand correctly, Promoted Trends are advertisements, and they
> > aren't necessarily trending topics. Basically what Twitter is trying to
> > do here is let the desktop clients show Twitter's advertisements as
> > well? Is there any benefit to the developers and/or the users for doing
> > this?
> > Correct me if I am completely wrong (wouldn't be the first time today)
> > but Twitter is offering it's own advertisements to developers - I don't
> > see why any developer would implement that.
> > Tom
> > On 8/9/10 9:36 PM, themattharris wrote:
> > > Hey Developers,
> > > As you might know, this year Twitter launched a suite of Twitter
> > > Promoted Products, including Promoted Tweets (
> > > 2010/04/hello-world.html) and Promoted Trends, which advertisers can
> > > use to deepen their engagement with Twitter users.
> > > To date, these products have been shown to users on Over
> > > time, we plan to extend the products to ecosystem partners. Today, we
> > > made an update to one of our APIs that gets us closer to that
> > > objective.
> > > Clients using the API will see new fields related to promoted content
> > > in the response they get back from the /1/trends/current.json request
> > > and any local trends requests. These two new data points will show in
> > > the json response as "events" and "promoted_content".
> > > We are still building the data points out and have more updates to
> > > make. Whilst that is happening, the two data points won't be able to
> > > return any useful content, and instead will have a value of 'null'.
> > > Over the next few months, we will begin beta testing with a handful of
> > > desktop applications. During this period, we aim to learn a lot, and
> > > we will apply those lessons when we expand distribution of Twitter
> > > Promoted Products to the broader ecosystem.
> > > We'll continue to keep you posted on other developments and changes as
> > > they happen.
> > > Best,
> > > Matt
> > > --
> > > Matt Harris
> > > Developer Advocate, Twitter
> > >

Reply via email to