At some point, we will hopefully evolve beyond the "old = undesirable" 
mentality that is pervasive in our society, and once again appreciate the 
imagery that "old" things can evoke. As a technician with over thirty years 
experience, I have thoroughly enjoyed the journey I have witnessed since the 
days of the LP Player...to the iPod of today. What we largely lack today is a 
sense of history relative to what it has taken for us to progress to this 
point...and the imagination to achieve even more phenomenal accomplishments in 
the future. Where once our thoughts were expansive and limitless, they are now 
reserved and pedestrian. If someone with a sense of history and a determination 
to use "Rocket" as a means to evoke the imagery of a time when we thought in 
grander scales...then they were sadly mistaken. The company should seriously 
consider changing its name, otherwise they will be the butt of many a jokes.

My two cents
Rob      

-----Original Message-----
From: [email protected] 
[mailto:[email protected]] On Behalf Of inquieti
Sent: Friday, October 09, 2009 5:03 AM
To: [email protected]
Subject: Re: [U2] U2 is now Rocket U2


IBM is very sixties also.  Have you ever been to the Apollo space centre? 
All the computers were IBM and the IBM logo is splashed all around the
control room.  So I think if you're thinking retro then IBM sits there right
along side Sputnik et al.

Jacques G. wrote:
> 
> I wonder what is the marketing idea behind the name "Rocket" ?   To me it
> invokes late 1950 - 1960's Sputnik/Apollo technology to an epoch when cars
> designs were made to look like rockets, when there was a hockey player
> nicknamed "Maurice The Rocket Richard" and people watched "Flash Gordon"
> on a black and white television.
> 
> When I hear Rocket I think "retro" like a  LP Player, a typewriter, a
> PDP-1.  
> 
> Wouldn't one want a software product to sound more state of the art ?
> 
> Sci-fi hasn't used the term "Rocketship" in decades.
> 
> 
> Jacques
> 
> 
>       
> _______________________________________________
> U2-Users mailing list
> [email protected]
> http://listserver.u2ug.org/mailman/listinfo/u2-users
> 
> 

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