> From: BraDav > Actually, I like U2. It short, to the point, and easy > to remember. And it's got a popular association. > However, if there is a name change, it would have to > be a great alternative.
I don't see anything wrong with maintaining the U2 brand as-is. One could say there is no U2 brand, so no need for an alternative. There will certainly be some disagreement but I think technically there is no such thing as "U2". This was a term that was only coined when the Universe and Unidata products, very different and former rivals, were brought under common management. While there are many add-ons that work similarly for both platforms, these products haven't really evolved into a single platform, and I don't expect they will. So rather than changing a name from U2, and perpetuating a common reference for disparate products, the new owners may decide to position these products as completely separate offerings. On the other side of this, "U2" isn't just a popular association, it's a marketing mechanism that allows the two platforms to benefit from one another, creating a perceived common user base which is Much larger than either of them. U2 only carries weight as a brand within the MV market, so changing the name may be a large and unjustifiable expense. The names U2, Universe, and Unidata equally mean nothing to the mainstream relationally-oriented market, so changing the names of any of these products seems equally unwarranted for that audience as well. Given these dynamics, I don't think we'll see any name changes. Tony Gravagno Nebula Research and Development TG@ remove.pleaseNebula-RnD.com NEW: Follow TonyGravagno on Twitter remove.pleaseNebula-RnD.com/blog Visit PickWiki.com! Contribute! _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users
