This all depends, if I am reading it correctly, their other products are being advertised until their original names and Rocket is more in the background. So they may advertise the U2 products under a completely different name. What would you like the name to be? Maybe Rocket would like some input on this point. After all we created the term U2 and IBM adopted it. Now, I think we should drop the U2 brand, since a lot of people think we are talking about the rock group, for a more 21st century name. Also we have got to stop calling them Pick databases. Multi-dimensional, multi-valued and extended relational are okay but maybe we can come up with a more futuristic name than that. How about Rocket or the users group starting up a contest to name the new division?
Jerry Banker -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Smith, Robert Sent: Friday, October 09, 2009 8:24 AM To: U2 Users List Subject: Re: [U2] U2 is now Rocket U2 At some point, we will hopefully evolve beyond the "old = undesirable" mentality that is pervasive in our society, and once again appreciate the imagery that "old" things can evoke. As a technician with over thirty years experience, I have thoroughly enjoyed the journey I have witnessed since the days of the LP Player...to the iPod of today. What we largely lack today is a sense of history relative to what it has taken for us to progress to this point...and the imagination to achieve even more phenomenal accomplishments in the future. Where once our thoughts were expansive and limitless, they are now reserved and pedestrian. If someone with a sense of history and a determination to use "Rocket" as a means to evoke the imagery of a time when we thought in grander scales...then they were sadly mistaken. The company should seriously consider changing its name, otherwise they will be the butt of many a jokes. My two cents Rob -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of inquieti Sent: Friday, October 09, 2009 5:03 AM To: [email protected] Subject: Re: [U2] U2 is now Rocket U2 IBM is very sixties also. Have you ever been to the Apollo space centre? All the computers were IBM and the IBM logo is splashed all around the control room. So I think if you're thinking retro then IBM sits there right along side Sputnik et al. Jacques G. wrote: > > I wonder what is the marketing idea behind the name "Rocket" ? To me it > invokes late 1950 - 1960's Sputnik/Apollo technology to an epoch when cars > designs were made to look like rockets, when there was a hockey player > nicknamed "Maurice The Rocket Richard" and people watched "Flash Gordon" > on a black and white television. > > When I hear Rocket I think "retro" like a LP Player, a typewriter, a > PDP-1. > > Wouldn't one want a software product to sound more state of the art ? > > Sci-fi hasn't used the term "Rocketship" in decades. > > > Jacques > > > > _______________________________________________ > U2-Users mailing list > [email protected] > http://listserver.u2ug.org/mailman/listinfo/u2-users > > -- View this message in context: http://www.nabble.com/U2-is-now-Rocket-U2-tp25693358p25817827.html Sent from the U2 - Users mailing list archive at Nabble.com. _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users
