I am in the UK - I do tend to find Europe a couple of years in advance of the us when it comes to marketing models, certainly in the web and social marketing space. All these companies are b2b, but they are young dynamic companies - for instance one company I am involved in (founder/shareholder/cto) does online restaurant booking systems, we target some of the medium and larger aspirational restaurant chains, all of whom are staffed and run by people who are very into social media, dining is a big social event in Europe people tweet/facebook about their dining experience, starting from when they book to how the actual event went. Social media is integral to how our customers market themselves and we have to be in that space as well.
As for privacy - pardon my French but it think the whole thing is a load of bollocks. Are people really so egotistical to think that there is someone at facebook sifting through the billions of hits they get per day to find out exactly what you are up to . I am also involved in another company (again founder/shareholder/cto) that does internet advertising, we have many of the largest uk newspaper and magazine sites and place tens of millions of ads per day, we place cookies and track usage - but in no way are we interested in any one individual it is just trends and totals, even if we did somehow manage to choose someone, what exactly would we find out that was so exciting and worthy to spend hours of effort on. :) -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Bob Wyatt Sent: 16 March 2013 19:26 To: 'U2 Users List' Subject: Re: [U2] Social Networks for MV Symeon, I'm curious whether these companies are retail, manufacturing, services, or ??? I'm also curious whether their presence there is driven by you, or driven by their business model? Not knowing geographically where you are, please pardon my references to U.S. retail stores. I'm not prone to visit Walmart or Best Buy because they have a Facebook presence, or because they have coupons advertised there-in. IF (and that is a big IF) they have the product I seek at a price I'm willing to pay, I'll visit the store; I'm not a coupon/rebate shopper. I'm not going to join Facebook or Twitter to follow the local news or television personalities, Amazon, my favorite deodorant, my preferred shampoo, and the like. I'm not planning on joining Facebook or Twitter to follow Rocket Software or their staff. Part of why I will not is due to my privacy and security concerns, and the abuses taken by these sites. Sure, you can try to harden your presence there, but, in the end, the appearance of control and hardening is weakened by the site usage agreements they change next month. Vendors that I am involved with have my E-mail address; I figure if there is something I need to know, they'll tell me directly; if not, it will be posted on their web site. I don't have the time to visit a half-dozen (or more) places to get reliable and authoritative information regarding product news, staff updates, information for a problem I'm trying to solve, and so-on. The more places I have to look, the more time I have lost, and I question the accuracy or relevancy of whatever I seek when I find it on a social site and nowhere else. So I'm interested in what is driving the socialization of the commercialization process - is it a "fit" for all companies? Is it a fit for those companies wanting name recognition, or in the retail space wanting to attract more sales? What drove the companies with which you are involved go the socialization route? Having done it for one of the companies, did you drive it for the others? How do you gauge the success (or failure) of your presence there? How did you balance the desire (may be need, but...) to be on these web sites with the security and privacy concerns the company may have had? Bob Wyatt -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Symeon Breen Sent: Saturday, March 16, 2013 6:31 AM To: 'U2 Users List' Subject: Re: [U2] Social Networks for MV Every company I am involved in has a facebook/linkedin/twitter account and we keep them updated regularly - it is essential in modern business marketing to do this. -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Tony Gravagno Sent: 15 March 2013 22:12 To: [email protected] Subject: [U2] Social Networks for MV I'm on a mini campaign to make more MV colleagues aware of the benefits of using Twitter and other social media. Everyone is welcome to visit my blog on the topic and to comment here or there. http://Nebula-RnD.com/blog/tech/mv/2013/03/socialmv1.html Tony Gravagno Nebula Research and Development TG@ remove.pleaseNebula-RnD.com Nebula R&D sells mv.NET and other Pick/MultiValue products worldwide, and provides related development services http://Nebula-RnD.com/blog Visit http://PickWiki.com! Contribute! http://Twitter.com/TonyGravagno http://groups.google.com/group/mvdbms _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users ----- No virus found in this message. Checked by AVG - www.avg.com Version: 2012.0.2240 / Virus Database: 2641/5677 - Release Date: 03/15/13 _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users ----- No virus found in this message. Checked by AVG - www.avg.com Version: 2012.0.2240 / Virus Database: 2641/5682 - Release Date: 03/16/13 _______________________________________________ U2-Users mailing list [email protected] http://listserver.u2ug.org/mailman/listinfo/u2-users
