Thank you Justin for such a well written and insightful write up.  You buried 
the nail not just hit it on the head.  Great Job.

Steven Barnes
GM
PCSWIN.com
Howard LLC.

From: [email protected] [mailto:[email protected]] On 
Behalf Of Justin Wilson
Sent: Wednesday, December 03, 2014 6:38 PM
To: Ubiquiti Users Group
Subject: Re: [Ubnt_users] New airControl

Part of it for me is the perception of UBNT as a company.  We aren't like Apple 
consumers.  For the most part, most of us are not buying these products to jack 
with them at Starbucks and drink Coffee.  We are out on towers, in all kinds of 
weather, deploying these.   No matter the driving factor, the majority of these 
networks are here to make money.  I, for one, have bet my house and my future 
on UBNT products in the past.  It was no different than betting on another 
vendor, but I chose UBNT for several reasons.  Price was a factor but not the 
only one.

Robert and Staff, please don't misunderstand the passion for these folks being 
fanboys.   Sure, the inner geek in everyone wants the shiny new gadget.  But at 
the end of the day we all want to go home and be able to set our thermostat at 
71 instead of 50.  :-) This is about providing a service and being in business. 
 Tools like AirControl means we can do that extra install instead of having the 
programmer spend their time figuring out how to pull data from the radio or 
dump into some 3rd party app.  We all know monitoring and proactive solutions 
are essential in this business.  I want to know if my business customers are 
getting what they pay for.  If I have SLA customers I want to prove to them we 
are living up to expectations.  Having that data might mean keeping them or 
not. A complete product family means we have a lower TCO.

Now, back to perception.  If I am putting my house on the line would I continue 
to do so for a company that hasn't finished a key product like AC in how many 
years? Version 1 never was completed.  V2 is now dead.  What about the Mfi 
cloud? I want to be able to trust a company with my livelihood. Sure, a 
software product isn't the same as a working AP, but it should be a key 
component.  In today's ISP world information is King.  If I have information I 
know when to upgrade, what customers to proactively fix, and how the overall 
health of the network is. This is what makes me different than Comcast.  I 
should be able to know everything about what I have.

If you want to make it cloud based, how about an appliance we can install 
locally? Just an idea, in a sea of thousands.   But more importantly, help us 
focus on automating our businesses and being kick butt at it. Give us the tools 
we actually need.  That way we can buy more units from you.  Simple.

Justin

--
Justin Wilson <[email protected]>
http://www.mtin.net<http://www.mtin.net/blog>
Managed Services - xISP Solutions - Data Centers
http://www.thebrotherswisp.com
Podcast about xISP topics
http://www.midwest-ix.com
Peering - Transit - Internet Exchange






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