Hi John, On 27/07/06, John Baer <[EMAIL PROTECTED]> wrote:
I am requesting Team members perform an honest review of the materials
Delighted to. As this is such a big proposal, I'm going to be fairly critical. Please don't take it personally, but we need rigorous discussion. First off, it's great to see this sort of considered thought put into a project. I think you raise some important points. I'll take it section by section. Project purpose ------------------------ I know Corey has mentioned this, but I also feel you haven't identified a problem that will be solved by your proposals. I mean, yeah, there are several different project names and associated brands, but is that a problem? Importantly, I think we need to be careful with tone of voice in this sort of document. A sentence such as, "All current and future products distributed by the Ubuntu Community will adhere to this standard", really isn't going to go down well. We're not in a position to either make demands or enforce them. It's clear you feel passionately about what you're proposing but it's worth remembering that it is only a proposal. In a volunteer community, such as this, we need to carefully advocate points of view to one another and to other parts of the Ubuntu world. Of course, nothing with naming etc will happen without the buy-in of the trademark owner - Canonical. Project and community goals -------------------------------------------- I'm interested to know where you've drawn the community goals from. Also, although it's laudable to want Ubuntu and its derivatives to be presented without prejudice, I can't see there's any problem with that at present. Project scope --------------------- Again, I'm impressed by and like the structure of the document. I think the assumptions you're making are pretty big. We can't assume acceptance of a proposal, such as this, because the internal marketing required to gain acceptance of such a big change has to be a big part of the proposal. Constraints I agree with. In particular, the lack of marketing plan is important here. Developing a branding strategy without a marketing strategy to inform it is, I think, doing things in the wrong order. Many of the goals, objectives and assumptions that you have based on your own feelings should be drawn from the marketing strategy. The momentum of the status quo may well be strong enough to make the proposal unviable. People know Ubuntu. Those people who need to also know the derivatives.
I can not underscore the importance of this effort as it affects the entire Community.
I think you should though, as you feel so strongly about it and what you're proposing is absolutely enormous. Certainly beyond the scope of this infant team. I really am heartened to see this sort of structured proposal. I'd love to see the discussions on this list answer many of the questions thrown up by the structure you've used. -- Matthew Revell www.understated.co.uk -- ubuntu-marketing mailing list [email protected] https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
