Tim Morris wrote:
> Marketing Team Members (and lurkers),
>
> Speaking as someone who gets paid to do market research, the problem
> here is clearly one of unclear direction from the client on the target
> market.
>
> Is the *-buntu product and brand targeted at consumers (students,
> mothers, etc.) or at business (SMB, corporate) or government agencies
> (schools, libraries) or is it targeted at hardcore linux programmers
> (specifically to attract their support and contributions)???
a brief comment:
An aspect of *Ubuntu which has helped characterise the product (brand)
for me as a new user, has been the shipit facility. I would have
thought this was aimed at the ambitious home user (ahu), mostly a
linux newbie. Businesses might use shipit, as might linux experienced
users, but only the non-linux newbie would be -most- attracted to a
shipit item. At my Demo displays ('Infopoint', for Open Source), the
Shipit CD is the item attracting the most newbie interest. This
suggests to me that there is a deliberate strategy which at least
includes ahu's.
--
ac
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