[EMAIL PROTECTED] wrote:
Let's not be sneaky. That will create serious wrath forever. That's not how we want to become known.

HOwever, setting up a book event, where a speaker discusses the latest PHP books for sale. Showing the books and discussing them a bit. Getting some kind of crowd. Inviting students, who are more likely buyers. Just saying to B&N you want an event where we will bring bodies to buy your books. That will have a chance to work. And if they say no, jst casually mention we'll see if Borders is interested in a crowd of PHP book buyers.

That would be my strategy.
Ditto no sneaky stuff.

The tough part is getting people to come out, especially students (if they don't come to the user group, what will make them come to the bookstore?). Another way is to present on-campus, maybe at a club event (maybe ACM or whatever). It would be nice to give a class lecture but most tenured for life professors are petty, jealous ******** and won't allow someone to speak that knows more than they do on a topic (which usually isn't too hard). However, the business schools are usually more interested in having outside speakers. Actually a Utah Marketing Assoc Lunch would be a great venue if keeping the message more marketing oriented than technical - maybe an overview of what the latest web technologies offer.

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