----- Original Message ----- 
From: <[EMAIL PROTECTED]>
To: "U.S. Metric Association" <[EMAIL PROTECTED]>
Sent: June 6, 2002 14:24
Subject: [USMA:20355] RE: Fwd: Question on Dairy Products


> Of John Woelflein
> >I wrote to USDA and asked why dairy products were
> >not yet considering metrication. Here is reply from
> >John Rourke of the USDA: 
>  
> >>In response to your question, I conducted a survey of
> >>consumer products in my household. Of the 50 products
> >>surveyed, only 3 were in metric sizes -- a
> >>2-liter cola product, a 3-liter wine product and a
> >>0.75 liter alcohol product. All other products,
> >>including bottled water, were in standard U.S.
> >>fluid and weight measures, along with the metric
> >>equivalent in parentheses. There were 2 fruit juice
> >>products both in 64 ozs. (2 quart) containers. One
> >>problem I would see with converting to metric sizes 
> >>would be in the carbonated beverage vending machine
> >>business; would they continue to use the same size
> >>12-ounce cans and label it as the metric equiv. of
> >>12 ozs.?
> 
> Soft conversion is always an option. I don't know how the UK metricated
> these cans, but that is a precedent.
> 
> >>Until American con! ! ! sumers start demanding
> >>product in metric sizes, I do not expect the
> >>food processing industry to make the conversion.
> 
> Is he suggesting that metric products (such as 2 liter cola) were
> introduced in response to consumer demand?

Yeah, the "Soda Rebellion of 1974"  I remember it, don't you?  ;-)

Stephen

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