Follow-up on USMA 20358, Sunday's Atlanta Journal-Constitution was delivered in a printed plastic wrapper, a ad by Coca-Cola.
They saw fit to advertise on two separate lines as follows with both lines done equally: 12-12 OZ-CANS (144 FL OZ) 12-355 mL CANS (4.26 L) Norm Subject: [USMA:20358] RE: Fwd: Question on Dairy Products > > > Of John Woelflein > > >I wrote to USDA and asked why dairy products were > > >not yet considering metrication. Here is reply from > > >John Rourke of the USDA: > > > > >>In response to your question, I conducted a survey of > > >>consumer products in my household. Of the 50 products > > >>surveyed, only 3 were in metric sizes -- a > > >>2-liter cola product, a 3-liter wine product and a > > >>0.75 liter alcohol product. All other products, > > >>including bottled water, were in standard U.S. > > >>fluid and weight measures, along with the metric > > >>equivalent in parentheses. There were 2 fruit juice > > >>products both in 64 ozs. (2 quart) containers. One > > >>problem I would see with converting to metric sizes > > >>would be in the carbonated beverage vending machine > > >>business; would they continue to use the same size > > >>12-ounce cans and label it as the metric equiv. of > > >>12 ozs.? > > > > Soft conversion is always an option. I don't know how the UK metricated > > these cans, but that is a precedent. > > > > >>Until American con! ! ! sumers start demanding > > >>product in metric sizes, I do not expect the > > >>food processing industry to make the conversion. > > > > Is he suggesting that metric products (such as 2 liter cola) were > > introduced in response to consumer demand? > > Yeah, the "Soda Rebellion of 1974" I remember it, don't you? ;-) > > Stephen >
