On 2010/10/20, at 14:00 , Remek Kocz wrote:
Here's a link to the new Subway commercial:
http://www.youtube.com/watch?v=5DU2QaL1O8Q
It's wrong in so many ways. You have three presumably Kenyan
marathoners discussing Jared training for the ING marathon. They
mention how he lost 245 pounds and how the nearest Subway is 500
miles away. The commercial then introduces the newest $5 footlong.
Last I checked, Kenya was a metric country, but I guess if Subway
had its way, things would be different over there.
Remek
Dear Remek,
If "Subway had its way, things would be different" everywhere.
In Australia, they are not allowed to trade in inches or foots so
their strategy is to register the trademarks "SIXINCH®", "SIX-INCH®",
"FOOTLONG®" and "FOOT-LONG®".
Naturally as these are trade marks and not measurements, they have no
need to meet any standards of length either nationally or
internationally; their SIXINCH® and their FOOTLONG® can be any length
they like! Their apparent strategy is to give the illusion of honesty
while avoifing any standards of measurement.
I would prefer them to market their products as 150s and 300s with the
millimetres implied rather than stated.
As I said, 'If "Subway had its way, things would be different"
everywhere.' Perhaps even in the USA. It must be a great temptation to
a trader like Subway to avoid all measurement standards. Behaviour
like Subway in Australia is why the Magna Carta and the Constitution
of the USA specifically contained measurement clauses; there were
rogue traders back in those days too.
Cheers,
Pat Naughtin
Author of the ebook, Metrication Leaders Guide, see
http://metricationmatters.com/MetricationLeadersGuideInfo.html
Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY
PO Box 305 Belmont 3216,
Geelong, Australia
Phone: 61 3 5241 2008
Metric system consultant, writer, and speaker, Pat Naughtin, has
helped thousands of people and hundreds of companies upgrade to the
modern metric system smoothly, quickly, and so economically that they
now save thousands each year when buying, processing, or selling for
their businesses. Pat provides services and resources for many
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and government metrication leaders in Asia, Europe, and in the USA.
Pat's clients include the Australian Government, Google, NASA, NIST,
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