For McDonalds, going for the Big 100 or similar was my very own suggestion a few months ago when we had a similar discussion on this theme. But as is noted, they either don't get it, or don't care.
It goes back to what I found that Canada was always battling when I lived there (and battles today) - what is called American cultural imperialism. For some countries it is not a problem - they have their own strong and well established culture, and therefore can easily absorb bits of American 'culture' (I use the word advisedly when talking about fast food) without getting too upset about it, or worried that their own culture will become weakened somehow. It's a shame that America cannot do the same - i.e. that anything 'different' is to be rejected at all costs as being 'un-American'. I think that America becomes weaker - not stronger - as a result. John F-L > Similar. They squeeze the quarter-pounder name wherever they can. Maybe > in > France it's called the Royale (per Pulp Fiction), but in many countires, > they're pushing some variation of the quarter pounder. Even in the > Spanish-speaking world, they're marketing it as a *Cuarto de Libra. > *Check > out the Wikipedia article, quite disturbing: > > http://en.wikipedia.org/wiki/Quarter_Pounder > > McDonalds could have easily done a two-one punch abroad: changed the name > to > something like Mac 100, 100 being 100 grams, and at the same time reducing > the serving size from 113 g. But, like Subway, they don't care, or they > just don't get it. > > On Wed, Oct 20, 2010 at 8:12 AM, Ressel, Howard (DOT) < > [email protected]> wrote: > >> Did McDonalds do the same with the ΒΌ pounder? >> >> >> >
