Did McDonalds do the same with the ¼ pounder? From: [email protected] [mailto:[email protected]] On Behalf Of Pat Naughtin Sent: Wednesday, October 20, 2010 12:55 AM To: U.S. Metric Association Subject: [USMA:48685] Re: New Subway commercial: so wrong is so many ways.
On 2010/10/20, at 14:00 , Remek Kocz wrote: Here's a link to the new Subway commercial: http://www.youtube.com/watch?v=5DU2QaL1O8Q It's wrong in so many ways. You have three presumably Kenyan marathoners discussing Jared training for the ING marathon. They mention how he lost 245 pounds and how the nearest Subway is 500 miles away. The commercial then introduces the newest $5 footlong. Last I checked, Kenya was a metric country, but I guess if Subway had its way, things would be different over there. Remek Dear Remek, If "Subway had its way, things would be different" everywhere. In Australia, they are not allowed to trade in inches or foots so their strategy is to register the trademarks "SIXINCH®", "SIX-INCH®", "FOOTLONG®" and "FOOT-LONG®". Naturally as these are trade marks and not measurements, they have no need to meet any standards of length either nationally or internationally; their SIXINCH® and their FOOTLONG® can be any length they like! Their apparent strategy is to give the illusion of honesty while avoifing any standards of measurement. I would prefer them to market their products as 150s and 300s with the millimetres implied rather than stated. As I said, 'If "Subway had its way, things would be different" everywhere.' Perhaps even in the USA. It must be a great temptation to a trader like Subway to avoid all measurement standards. Behaviour like Subway in Australia is why the Magna Carta and the Constitution of the USA specifically contained measurement clauses; there were rogue traders back in those days too. Cheers, Pat Naughtin Author of the ebook, Metrication Leaders Guide, see http://metricationmatters.com/MetricationLeadersGuideInfo.html Hear Pat speak at: http://www.youtube.com/watch?v=_lshRAPvPZY PO Box 305 Belmont 3216, Geelong, Australia Phone: 61 3 5241 2008 Metric system consultant, writer, and speaker, Pat Naughtin, has helped thousands of people and hundreds of companies upgrade to the modern metric system smoothly, quickly, and so economically that they now save thousands each year when buying, processing, or selling for their businesses. Pat provides services and resources for many different trades, crafts, and professions for commercial, industrial and government metrication leaders in Asia, Europe, and in the USA. Pat's clients include the Australian Government, Google, NASA, NIST, and the metric associations of Canada, the UK, and the USA. See http://www.metricationmatters.com <http://www.metricationmatters.com/> for more metrication information, contact Pat at [email protected]<mailto:[email protected]> or to get the free 'Metrication matters' newsletter go to: http://www.metricationmatters.com/newsletter to subscribe.
