Roy Lashway and hit the nail on the head.....I may be a 36 year member and
after attending rallies at the same location 20+ times there is no reason to go
again other than to visit your friends......the idea that some Units are doing
with combining a mini caravan with a rally is great Pearl:
> > I
> >think I read in the Blue Beret that membership was down compared to last
> >year. In a past life (pre retirement) I was in a position to demonstrate
> >that if you want people to do something and you make it easy enough for
> >them to do it, you get better results than if it's hard to do and not user
> >friendly. Pretty self evident but a lot of organizations don't do the
> >obvious.
> ==================
> I understand they have a membership application on the WBCCI web site
> (www.wbcci.org) but think that just gives you the form to print out
> and mail into An active membership sign up where you can use a credit
> card would be a definite asset.
>
> WBCCI is somewhere around 9500 folks which is about half what it was 20
> years ago. Folks keep passing on and new membership cannot keep up that
> pace of loss (nearly a 1000 per year lately I have heard). Airstream
> RV's and WBCCI group activities have a lot of competition from less
> expensive trailers and organizations that now emulate the activities
> started by Wally B and perfected by WBCCI. Motorhomes are also a big
> competition and Airstream only moved into the MH mfg'g in the past few
> years. They are still behind the curve in many respects.
>
> Plus we need to face it, that the overall operation of WBCCI is kind of
> moribund and needs a good shot of vitality and infusion of fresh ideas
> on how to do what they do successfully in a more appealing way. I am
> not being critical but rather trying to be realistic. I am convinced
> that WBCCI will, in time, rise to the occasion but as it is said "It may
> get worse before it gets better" We don't seem to appeal to lot of the
> new Airstream buyers. Airstream still mfg and sells a lot of trailers
> and MH but a lot of buyers do not join or participate in WBCCI. We also
> seem to lack appeal to new buyers of used Airstream.
>
> Part of the problem is NOT what we are doing -the club purpose and
> activities - but the way we go about doing them and particularly the
> very poor way we are marketing WBCCI. Our complacency in thinking we
> can sell ourselves on our past achievements, reputations, etc. is not
> enough and is not working. Where and how do we get this infusion of
> vitality, etc.? I suggest it is not going to come from the regional and
> national officers of WBCCI who, although they work hard at their
> assignments and we must be thankful and appreciative of their efforts,
> they are an-over-the-hill- gang who at this stage in life shouldn't be
> expected shoulder all the WBCCI operational burdens they do and who
> should have a full time staff within WBCCI to provide a lot more help
> then what has been provide in the past. Important would be an Executive
> Director given some authority and responsibility to propose things to
> improve the organization. I felt it was a real mistake for WBCCI to not
> replace the executive director when he left. Instead they appointed his
> wife to provide leadership as the Director of Administration while
> still assuming many of her previous duties. The leadership slack was
> to be picked up by the regular officers of WBCCI. What should have been
> done was hire a professional "head hunting" firm to go out and find a
> real hot-dog of a professional Executive Director, from outside of WBCCI,
> who could bring fresh approaches and hustle to the organization. There
> are a lot of experienced executives within and without the RV world who
> could to fill this need. I don't think we can keep doing things the same
> old way with the same old ideas. However, even before this can be done
> the membership and leadership needs to redefine our future goals and
> purposes that speak to our future needs and establishes the expectations
> and goals of an executive director and staff and the officers of WBCCI.
>
> Roy Lashway
> '78 Argosy,'56 Bubble
> WBCCI 1610 VAC
> [EMAIL PROTECTED]
> web site: www.zianet.com/rlashway
> (polishing report included)
>
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>
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