I think the whole argument that Flash has the most ubiquity is a bit of a myth.
Rocketboom has always been embedded Quicktime. They have a huge daily audience.
No one ever complains that they can't see the Quicktime video. Of
course they provide other formats too because some people prefer them.
Honestly, the myth that Quicktime isn't supported is more because
people use Internet Explorer on Windows, which sort of sabotages
Quicktime playback (it will not "fast start" quicktime unless it is
properly embedded in an HTML page). My answer to this is to use pop-up
windows with the video embedded, and I wrote a simple code generator
so that people can do it easily:

http://joshkinberg.com/popupmaker

Try it, enter the URL of a video file, add some of the other info if
you want and watch what happens. The link will pop up a small window
with the video embedded. It works for Windows Media too. I could
probably add FLV support as well, just haven't taken the time to do
it.


 
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