Superbowl ads reached 90.70 million people @ $16-$27 cpm. RB has 0.13 million with current auction @ $23 cpm.
Some additional issues to consider include: international vs national audiences; viewer demographics; frequency; reach; accurate measurement and analytics; and buzz factor (very fuzzy to define/measure).
On 2/7/06, T.Whid <[EMAIL PROTECTED]> wrote:
Andrew thinks the show is worth $50 - $150, that doesn't make it so
(or not so). There is a market for online video advertising and the
price is much lower than $50. Andrew believes that RB-type of video
is a whole new market that hasn't had a price set for it yet (please
correct me if I'm wrong).
That's the purpose of an auction, it creates the price. The price is
what the market decides it wants to pay for it. Of course, Andrew
doesn't have to accept whatever this price turns out to be.
On 2/7/06, Kunga <[EMAIL PROTECTED]> wrote:
> Absolutely. There is no incentive for Andrew and Amanda to accept
> less than the true market value of their space. They have the option
> of going through ad agencies to get that if they want.
> --
>
> On Feb 7, 2006, at 6:33 AM, Ms. Kitka wrote:
>
> > Well, $15,000 isn't a lot of money for a high profile show like
> > Rocketboom. As Andrew has previously mentioned, RB has already been
> > talking about CPMs from $50-150. If this is so, why would RB submit
> > to such a low paycheck when they're already having offers of much
> > more?
> >
> > If you take the minimum $50 CPM, that makes $50,000/week. Doesn't it
> > make $15,000 look like charity?
> >
> > Kitka
>
--
<twhid>www.mteww.com</twhid>
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