I am planning on spending some money on promotion.  Specifically, I'm 
planning on sending out a press release.  Why?  Because I want 
viewers.  Why?  Because I need them if my project is going to work. 
Specifically I'm planning on sending a release via PR newswire.  It 
should cost about $300.  If anyone knows a better or cheaper way to 
send out a release – or get viewers interested (assuming my content 
is interesting) -- please let me know.  I think you can send a 
release to AP at no cost, but it's not guaranteed to run. If anyone 
wants to know the results of my efforts, I'll be happy to share the 
information.  

My attitude about the monetization of videoblogs is this: I'm all for 
it and happy that it will remain unnecessary for a long time to come 
and hopefully indefinitely.  This may seem schizophrenic, but I 
assure you it makes sense.  I want to raise money from my videoblog 
to make my project happen.  So I like that Rocketboom is now 
monetizing their videos and sharing with all of us the information 
about how they're doing it.  That's very generous of them.  But I 
also recognize that there are a lot of videoblogs that don't need to 
generate a great deal of funds in order to add value to the world.  
There are plenty of videoblogs that are personal, artistic, 
idiosyncratic, political, etc. that can survive and thrive without 
being commercial.  And I think it's a good thing that both types 
exist.

Well I do go on and on.  If anyone wants to follow up with me to find 
out the results of my efforts, my email is [EMAIL PROTECTED]

-David


--- In [email protected], Pete Prodoehl <[EMAIL PROTECTED]> 
wrote:
>
> Amanda Congdon wrote:
> > For the record, we spend $0 on promotion-- unless time spent 
producing
> > our videos equals time spent "promoting"? And time, of course, 
equals
> > money? I can see that, but I think our "about page" is much more
> > literal.  We don't spend money on advertising or a PR person, 
that's
> > what that statement on our site is all about. The fact is, we have
> > never sent out a single e-mail promoting our site, aside from 
ones to
> > this list. We spend our time making videos.
> 
> Would t-shirts be considered promotion? Did they cost nothing to 
make?
> 
> Rocketboom being successful early on probably helped in the zero 
dollars 
> promotion, as it was the subject of news stories and lots of buzz 
from 
> people, those who come later will most likely not benefit from such 
> attention. Look at podcasting, it's still easy as heck to get up 
and 
> running today, but to get noticed? It takes work... Back in 
September of 
> 2004 if you had a podcast, chances are that everyone interested in 
> podcasting (a few hundred people?) knew about it.
> 
> Personally I think it's interesting to see where Rocketboom is 
going, 
> just as I'm interested to see where The Dawn and Drew Show is 
going, and 
> how it all ties into the new world of media I've been dreaming 
about for 
> years and years. The barriers to entry have gotten lower, and they 
are 
> still low, and let's hope they stay low.
> 
> As far as promotion, has anyone involved in videoblogging spent any 
> money on promotion? In what way? Did it pay off? Did it meet your 
> expectations?
> 
> 
> Pete
> 
> -- 
> http://tinkernet.org/
> videoblog for the future...
>






 
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