Posted a reaction on my blog (trying to blog more these days)... <http://www.joshkinberg.com/blog/archives/2007/02/steve_jobs_take_1.php>
-Josh On 2/7/07, Rupert <[EMAIL PROTECTED]> wrote: > Really interesting. And not just related to music. Online video > content is getting seriously locked up with DRM, and exactly the same > argument applies: > > Steve Jobs: "The third alternative is to abolish DRMs entirely... and > Apple would embrace it in a heartbeat. If the big four music > companies would license Apple their music without the requirement > that it be protected with a DRM, we would switch to selling only DRM- > free music on our iTunes store. Every iPod ever made will play this > DRM-free music. > > Why would the big four music companies agree to let Apple and others > distribute their music without using DRM systems to protect it? The > simplest answer is because DRMs haven't worked, and may never work, > to halt music piracy... these same music companies continue to sell > billions of CDs a year which contain completely unprotected music." > > I have ripped many of my DVDs to my Mac and iPod, and TV is taped and > digitised and YouTubed. Trying to DRM content sold legally on online > stores is pointless, expensive and even counterproductive. As I > banged on about a couple of weeks ago, the BBC is obsessed with DRM, > as so many broadcasters are - they just don't Get It, and yet they > could be leading the way since they're uncommercial. > > They're limiting the growth of the technology and marketplace in > pursuit of an expensive lost cause. The assumption is No DRM = > Unlimited Piracy = No Revenues & Problems with the Regulator. > There's a whole lot of politics here, but what annoys me most is that > DRM limits the choices of companies like Apple and the BBC in > developing their technologies and content, when could really take > things forward in a progressive way. > > We need to put pressure on the advocates of DRM to educate them - > they have 20th century mindsets and are afraid of the internet. But > who do we persuade and how do we do it? Jobs must have tried to > persuade the music companies' managements personally, and I would > guess he's done it energetically and articulately for years. And yet > it still hasn't worked. No wonder he's pissed off - it's Apple who > are getting sued, not the Big 4. (that's only part of the Story, > though, isn't it? iTunes aside, Apple have been getting more and > more insular and walled recently, it feels, so perhaps they been > infected with the DRM bug by their music biz partners and need to > take their own advice) > > > On 7 Feb 2007, at 01:03, Joshua Kinberg wrote: > > This is more related to the digital music industry, but I think its > important nonetheless: > <http://www.apple.com/hotnews/thoughtsonmusic/> > > Very interesting that Steve Jobs, whose company has probably benefited > most from DRM, is now taking an anti-DRM stance. > > -Josh > > > > > > [Non-text portions of this message have been removed] > > > > > Yahoo! Groups Links > > > >
