thanks border collie, spoke with a local entertainment lawyer, they don't know,
closest case they have dealt with is organising contracts for online video
produced by big companies (eg telecommunication companies) In this case, the
rate was commercial rates.
I cant see there ad revenue for the vids being huge due to current cpm rates.
But I really think 2008 we will start to see that change. Start of the 2007, if
you told a website they must pay to list your content, they would laugh at you,
it is interesting that now websites are willing to pay. I have already been
paid to list my vids on an American site associated with a travel show (the
amount really only covered my time associated with uploading, but across 20+
vids, made it worthwhile) But when a website wants exclusive rights for your
country, then it is cutting out further deals with the competition, exclusivity
should = $$.
I have to make the decision today, I wont be revealing specifics, but will give
you some idea whether this deal ends up to be a good offer...or piss and wind!!
bordercollieaustralianshepherd <[EMAIL PROTECTED]> wrote:
Hi
Just as I finished writing my reply, I checked todays posts. You got a
lot of great input. So here is the bare bones of what I was originally
going to write.
> I have a hypothetical question
>
> local tv station contact you and want exclusive rights to
> your videos, in your country, for one year, to list on there online
> site. This means you can't list your videos on local sites that they
> see as competition (other tv station sites, newspaper sites)
>
> Lets say they ask you to name your price.
>
> If you have produced these videos with your own funds, and know that
> to do them commercially would cost anything from $1500-$3000 per video
>
> WHAT DO YOU CHARGE THE TV STATION TO LIST YOUR VIDEOS EXCLUSIVELY ON
> THEIR SITE IN YOUR COUNTRY?
local or country? 10,000 people or 1.5 million potential viewers?
They host the videos, you just hand them your prior work completed, no
re-edits, tweaks, nothing ...
A prominent logo/link credits you? Exclusive right to do anything and
everything with your videos?
Bare minimum - One big package deal = 10% (or less) of what you
determine cost plus a profit (15% +/- additional) equals. You get some
say in how, where, who, what, is done with your work.
> Do you charge all of what it would cost to make them commercially? Or
> do you take into consideration the advertising revenue they may make
> from your content over a year, and charge more...or less?
Local - $300-$400 each video/year
Country - $300-$XXX.XX each video/year
Over X number of views you share in revenue.... Lot more to this. Do
the math, revenue potential from another site like Blip or YouTube. It
is a numbers game, need to know how many people see your stuff now.
What is the ad structure ... blah blah blah
>
> Or does one take into account that, due to this tv station being the
> biggest in your country, the publicity in itself, will be beneficial
> to your brand
Is the video online AND a part of their broadcasts? Broadcast will get
you some new views if they are directing to you. If it all stays on
their site, it really does nothing for you.
>
> Where is online video at? Can we get the money that we charge to do
> commercial work?
TV stations work with a staff. You are handicapped by people that give
their videos away just to be seen. You are in the middle. Average TV
station will bundle the production with the ad time buy. So a ballpark
estimate of cost to produce a 30 second spot is $200.00 - $600.00.
Whether they are in the field or on stage, they might shoot for 30
mins or 8 hours and still cut a 30 sec spot.
To match what a TV station's cost might be:
Local - $1000.00 - $1800.00+ each video/year 4 or 5 min video
Country - $1000.00 - $XXXX.00+ each video/year
In both cases I am talking about video (product) you have already
shot. If you start producing for them, it costs what it costs.
Basically with shows completed, you are doing the same thing Getty
images or a video library does. Selling/pricing determined by end use.
In general, all things relative, Video that is produced for the web by
a video production company is priced the same as video for broadcast.
> I really need to know...and soon...hypothetically :)
Get an agent/rep or contact a local ad agency. You need to have
someone on your side negotiating this. IMO what you want to establish
is a way to license this to other affiliates of the network or to any
other interested party. Oh, and add the cost of representation to the
price you establish.
Do you see what I mean?
Sell your show to 9 other affiliates and you get whole (cost plus
profit). Sell to 80 and you are in business.
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