I had a customer ask what I thought of turning ALL the text on their site
into transparent gifs. I gave them a half-dozen or so reasons why it was a
bad idea, though, believe it or not I still haven't convinced them. I'm sure
my arguments will prevail, so I'm not too concerned about it, but they
brought up one interesting issue:
They said that many search engines rank relevance on proportions of keyword
to content. For example, if the keyword is "habitrail" and there are 240
other words on the page, then the ratio would be 1/240 for the relevance of
the keyword "habitrail". If, however, we convert 230 of the words to a gif
and keep the word "habitrail" as text, then the ratio would be 1/10
(including 9 remaining text words) and the site ranking would increase for
searches on "habitrail".
Any truth to this?
Also, if you want to voice any opinions regarding converting all the text in
a site to gifs (tee hee) (around 40 separate pages of varied length), let
'em fly.
TIA,
Jack
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