On 16 May 98 at 19:20, Andreas Ramos wrote:
>> Study your WebTrends (www.webtrends.com) site analysis and see what
search
>> engine people are using to reach your site.
Sanford replied...
>Actually - the real effort should go into those search engines that don't
>get to your site. If you're doing well from Alta Vista but not Excite
> then you need to revise your page to be more friendly to Excite.
Sanford has a good point, and, logically it makes sense, but in reality, it
doesn't work that way. I make sites that are fully compliant with all top
ten searchers, nevertheless, for whatever reason, those who come to a site
come from certain engines. Thus one should enhance the site towards those
engines.
Here is info from the top four's indexing faqs.
* AltaVista's spider (named Scooter) is fast. Your site will show up within
a day of registration. Altavista uses meta-tags. It indexes the first 1,024
characters of your meta-tags, incl. both description and keywords. To invite
Scooter to visit your site, go to the bottom of the engine's main page and
click Add URL.
* Excite's searcher is different from the others. It finds similar words. If
you're searching for "dog care", it will find "pet grooming". Excite does
not use meta tags. The text of your web site's opening page will be used to
judge your page. Be sure to have informative, descriptive words on your
front page. If you add a poem or other text that isn't directly descriptive
of your site, the Excite spider will consider that as well and your site's
rating may be diluted. To register, go to the bottom of the engine's main
page and click Add URL.
* Hotbot's spider is named Slurp. It uses both meta tags and page content to
index and rate your page. To invite Slurp to index your site, go to the
bottom of the engine's main page and click Add URL.
* Infoseek uses meta tags and page content to index only your first page,
not the entire site. Be sure that your keywords appear in both meta tags and
the index page. To register, go to the bottom of the engine's main page and
click Add URL.
The remaining top ten searchers don't state their searcher policy in their
faqs.
And be sure to register with www.aol.com's searcher at
http://www.aol.com/netfind/home.html
Oh, another thing about search engines. They purge their lists of dead
sites. They test your URL every few weeks. If your server is down and the
spider doesn't find your site, it will test again in a few days. If it's
still down (404, not found) for whatever reason, you'll be deleted from
their index. So... just because you registered and you've been there for the
last two years doesn't mean that you'll be there tomorrow. You have to test
your site's findability every few weeks.
This all sounds very normal for webspinners to do, but one is astounded to
find that major companies often haven't the slightest clue about
registration. One can study the index page's html to most large corporations
and see that they don't use the meta-tags for search engines. Microsoft,
yes. Netscape, no. IBM, yes. 3Com, no. My cat Willy is easier to find on the
web than US Robotics.
___________________________________________________
Andreas Ramos [EMAIL PROTECTED] www.andreas.com
____________________________________________________________________
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