> > This explains all the FUD evident in commercials (in the US at least) ...
> > car ads where the driver (a woman w/children in the car) dodges a falling
> > tree in a blowing rainstorm .. that sort of thing.
> Consumers are dumb => advertiser use FUD techniques => we
> have to serve NOT informative sites that need to make use of the
> unrational part of people (so lots of images, sounds etc... and few
> text/information)
New England:
* I was almost hit by a large falling branch as per above.
Survival would have been questionable. I swerved Real Hard!
* A friend of mine totaled her car in similar circumstances.
I picked her up from the hospital after the stitched her up.
* Another friend nearly lost his truck in similar circumstances
involving rocks.
This is not a hypothetical advertisement in some parts of the country.
The funniest auto accident was when my father's car just "slid out
from under us" while driving across the top of a T intersection on the way
home from a New Year's party. It ended up on top of a low tree stump on
the opposite side of the T intersection facing diagonally backwards towards
the intersection. No real damage, but an awful lot of work for a tow
truck! Dad is one of the best drivers I have ever seen. We've all driven
through that T intersection thousands of times, in good weather and bad!
The ice and the tilt of the road just got us that one time. That's New
England for you.
(I walked the mile home, drove back with my heavier car, and drove my
parents home. On the walk, I saw several people ruin their car's sheet
metal in minor slide type accidents, hitting fence posts and irregular
stone retainer walls. (Those inverted concrete Y beams are a wonderful
invention!) If snow ever comes to the "San Faultosis Bay" area of
California, the auto death rate will skyrocket! Then again, a "mild" 5.0
quake in New England would probably cause well over a billion dollars of
damage and kill a lot of people as brick homes collapse.)
> This doesn't change too much the perspective.
> We should have care of contents and on the way we convey
> contents not on appearance. Sometimes appearance is the same
> thing of the way we use to convey contents but much more often is
> waste of bandwidth, mess, a way to use emotions of people rather
> than their rational part to choose.
Yes.
> I'm not against wonderful landscapes, music etc...
> But the risk is we will have another TV set with lot of buttons.
Yes...
But, there is a measurable effect from seeing a well designed
tastefully done site. It is not small. You need to give the visitor a
sense of confidence.
Put it another way, would you buy a laser printer from a guy who is
running what looks like a rickety wooden fruit stand by the roadside, or
from CompUSA or Fry's Electronics (for those of you who have seen the huge
upscale grocery-like computer store.) Surplus hounds like myself would
hit the brakes! Whether we would buy or not depends on price and whether
other factors made the guy seem legit or not.
But before a sale is made or appreciated, they have to find you. That
means... intelligent placement on the search engines, and link exchanges
with allied sites. Soo... as my sig file says....
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