On Fri, Jan 15, 1999 at 11:23:25PM -0800, Javilk wrote:
> Well, if you don't spend money marketing a product, you will not have
> anything to pay for developing the product.
I'm not making that argument that people shouldn't market their products.
I'm making the argument that some marketing techniques are unethical;
in particular, those which have *nothing* to do with the features/merits
of the product and are instead designed to pander to the prospective
clientele. I've already cited the example of the showbiz booths at
Comdex, which I feel are unconscionable; I'd add to that list, oh,
some of the Michelin commercials ("Buy our tires or your baby will die"),
all of the Nike commercials ("Buy our shoes and play basketball like Michael
Jordan"), a great many car commercials ("Buy our car and get laid"), and
about a bazillion others.
Yes, I *know* that these tactics work. But whether or not they work
is a separate issue from whether or not they're ethical.
> Marketing is often far more expensive, and harder to do, than development.
Only if done badly, which it *very* frequently is. And given that 'net's
pervasiveness and size, the few remaining excuses for that are evaporating.
It's now quite possible to build a business up by using Internet-only
marketing -- heck, it's not just possible, it's already been done.
---Rsk
Rich Kulawiec
[EMAIL PROTECTED]
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