I agree that web2py must get a stronger following to ensure long-term
survival and that marketing is having a first-order effect on progress
towards achieving that goal. I strongly second the motion of using
success stories showing links to web2py sites as an effective
marketing strategy. I do not think I'm the exception in this regard.
For instance, I got sidetracked by Zope/Plone for awhile during my
search for web2py because they have links to a plethora of sites
developed with Zope/Plone.

The biggest marketing issue with regards to web2py that I see is a
lack of consistency in look and feel in the various sub-sites that
carry critical web2py information: http://mdp.cti.depaul.edu/,
http://mdp.cti.depaul.edu/AlterEgo/default/show/101, epydocs, and
documentation in general. In general, I have found it hard to figure
out where to look to find out how to do stuff with web2py. This has
slowed down my initial development efforts and forced me to fire off
stupid questions that waste this group's time.

I know you've all heard this before, but the biggest factor holding
back web2py today is probably the documentation. People are cheap --
so the fact that a basic tutorial and reference manual isn't available
for free is probably a limiter for many users. In addition, the book I
bought from Lulu doesn't have hypertext links to jump around from the
index to the guts, so it's hard to read online. I had to print out all
200+ pages to have something useful to reference. The formatting is
also a little strange with the crop marks, so the font ends up being
too small to read comfortably for older eyes. Plus, there are a few
too many spelling errors. Not to sound too critical, the doc has most
of everything that you need if you read it carefully enough. It is out
of date with regards to authentication, however, which is a critical
capability.

Anyway, my 2 cents, for what it's worth. I did high-tech marketing for
15 years, so I've officially had my lobotomy.
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