On Tue, Jul 16, 2013 at 11:18 AM, Italo Vignoli <[email protected]> wrote:
> On 16/07/2013 16:11, Robinson Tryon wrote:
>
>> I was under the impression that the red trefoil on white was an Adobe
>> icon/trademark, e.g. as displayed here:
>> https://en.wikipedia.org/wiki/Portable_Document_Format
>
> The Adobe icon has the red trefoil with Adobe or Acrobat (older
> versions) on it, while the format icon has the red trefoil with PDF on
> it. Of course, the two icons were studied in a subtle way, in order to
> have the format icon different enough (full square instead of sheet of
> paper with folded angle, different text) but also similar enough (red
> trefoil and red colour) to associate them visually.

Yes, they are indeed close!

>> The implementation goals of the campaign do seem a bit fuzzy; in
>> particular, I'm not exactly sure what they wanted us to do with the
>> icons. I thought that the smaller icons were just to demarcate
>> individual PDF files, but reading their graphics page more closely, it
>> looks like they intended them to be used to link back to PDF Readers
>> as well.
>
> Unfortunately, there is a huge confusion between the Adobe software and
> the PDF format, as both use the same name (although one is proprietary
> software and the other a free open standard).

If there is continued confusion between the red trefoil and Adobe's
products, perhaps a replacement should be considered? (Although that's
probably a discussion for a PDF-specific mailing list... :-)

>> A different discussion, yes, but a related one (and I figured I'd
>> mention the idea before I forgot about it... :-)
>
> Right, I suppose that we can start discussing it now on the marketing
> mailing list - and find partners - to launch it at the conference in
> Milan (if possible).

Sounds good. I'll send an email to the marketing mailing list to kick
things off.

Thanks!
--R

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