Thanks! 2012/11/27 Zack Exley <[email protected]>
> One more thing I should have mentioned: We'll still be testing from time to > time around the world during the rest of November and December. So don't be > alarmed if you see banners up. We're still actively trying to improve > donation processing and translations everywhere. > > So far this has been going really well. I know that in some ways the > banners seem more agressive this year. (But they are only 90-120px tall on > most screens, vs 172px last year!) But we're on track to having a radically > shorter fundraiser. > > We're also hoping to experiment with turning banners off for people after > they've seen them a certain number of times (probably 5 times). If we can > do that without slowing down the fundraiser, we'll make that a new feature > of the campaign. > > > On Sun, Nov 25, 2012 at 11:10 PM, Zack Exley <[email protected]> wrote: > > > Hi all, > > > > We have some information on the fundraiser launch to share. We are still > > planning on launching Monday, November 26, but we're going to make a > change > > this year in the timing of campaigns around the world. > > > > Every year, as we get closer to the launch date, we test more frequently > > and discover new messages and designs that make the fundraiser much more > > efficient (i.e. more money per day, shorter fundraiser, fewer and/or > > smaller banners). > > > > In the past couple weeks, we've discovered some new designs and messages > > that we believe will let us shorten the fundraiser by a lot -- *and* make > > the banners much smaller than they've typically been. > > > > But we don't have time to adapt these to all the countries and languages > > in the world right away. This has pushed us to do something we've known > is > > the right thing to do for some time. > > > > We're going to run this end of year campaign only in 5 countries (US, CA, > > GB, AU & NZ) and then spend three months meticulously localizing and > > translating (and testing for new purely local messages) before running > the > > global campaign in all other counties, in which our best messages and > > designs developed in December will be used across the world. > > > > We will use the time over the next month to run short tests of various > > messages and payment options in other languages and countries in > > preparation for the global campaign that we'll run in April. So people > in > > the five-country campaign will still only see a campaign once a year (in > > December). And people in all other countries will still only see a > > campaign once a year (in April). > > > > *Everyone, everywhere will only see one campaign per year* -- unless they > > happen to travel from, say, the US in December to India in April. > > > > We're excited about breaking the campaign up for several reasons. Over > > the next month, we will be able to focus on testing and finding the best > > messages. The new "Facts" banners have opened up more testing > possibilites > > for us, and we'll learn a lot about our messages in the next month, while > > we can test 24 hours per day. We'll use the lessons learned from the > > December five-country campaign and spend the next three months applying > > them correctly and testing multiple versions in other languages and > > countries. > > > > What we've learned over the past few years is that the same messages tend > > to win all over the world. But that translating short, colloquial > > fundraising messages takes a long time and many translators to get right. > > And we're finding a new "best" message basically every day. We don't > think > > it's good if only English readers are getting our best messages. > > > > So overall, we think we'll be able to run both the English banners and > the > > multilingual banners better by breaking up the campaign. > > > > Our volunteer translators have already done a ton of work translating our > > current best messages -- and we are very thankful! We're using all of > those > > translations now, in our testing and they will be the basis of the April > > campaign. We will be engaging the community of volunteers, donors and > > readers even more in the coming months to optimize the translations of > the > > new messages and ramp up testing in various languages. Moreover, there > are > > technical updates to the translation system that we'll be able to use > > during the April campaign that are not released yet. > > > > We are looking forward to more of our readers receiving better messages > > and donation experiences in countries around the world. > > > > More info to come! Instead of replying to this thread, please comment on > > the Fundraiser 2012 meta discussion page: > > http://meta.wikimedia.org/wiki/Talk:Fundraising_2012 > > > > Zack & Megan, > > WMF fundraising > > > > > > -- > Zack Exley > Chief Revenue Officer > Wikimedia Foundation > 415 506 9225 > _______________________________________________ > Wikimedia-l mailing list > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
