Thanks for the announcement. I'm curious how it will work out. Would it be possible to give a ballpark figure on what percentage of what amount you're expecting/aiming to collect in these five countries in this month, and how much in the rest of the world? I mean, do you expect to raise 10%, 40%, 70% or 90% of the whole movement budget? (I know I could probably look up last years numbers and guess some myself, but you probably already did this :) ).
Best, Lodewijk 2012/11/26 Zack Exley <[email protected]> > On Mon, Nov 26, 2012 at 9:36 AM, Thomas Dalton <[email protected] > >wrote: > > > On Nov 26, 2012 5:15 PM, "Nathan" <[email protected]> wrote: > > > > > > On Mon, Nov 26, 2012 at 12:11 PM, Zack Exley <[email protected]> > > wrote: > > > > > > > > > > > This year we did something different and went up all over the world > for > > 24 > > > > hours on Nov 15 as sort of a dress rehearsal. That really helped us > to > > > > identify a lot of little things to fix. It also brought in two > million > > > > dollars -- our biggest day ever, by far. That gave us the confidence > to > > > > launch much later this year. > > > > > > > > > > > > > > If one-off days perform much better than individual days during a long > > > campaign, have you considered exchanging a 1-2 month drive for a > > > series of one or two day drives, spaced throughout the year? I don't > > > really know if that would be easier on you, raise more money or be > > > better for readers, but it's something to consider. > > > > I was thinking the same thing. My understanding is that the main reason > for > > a concentrated fundraising drive is that repetition is an important part > of > > convincing people to donate. If it is true that tests bring in the same > as > > the main drive, then apparently repetition isn't important for us, so > > perhaps there isn't much point in have a drive. > > > > After this fundraiser we can make some recommendations about how many days > we'd have to fundraiser if we spread it out and see what opinions are out > there. I think some may like keeping it to one focused time per year. But I > do think it would be fewer days overall if we spread it out. > > We don't have any evidence that fundraising builds the longer we have the > banners up. That idea probably comes from several years back when we ran > weak messages to "warm up" before breaking out with the strongest messages. > But then we learned that the strong messages were even stronger when we > started with them. In fact, the power of fundraising banners drops every > day they're up. Then every day there are no banners their power charges > back up. > > > > _______________________________________________ > > Wikimedia-l mailing list > > [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > > > > > > -- > Zack Exley > Chief Revenue Officer > Wikimedia Foundation > 415 506 9225 > _______________________________________________ > Wikimedia-l mailing list > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
