It's hard to predict, but yes, Thomas's numbers are probably about right. This year, to be cautious, we'll err on the side of raising more from these 5 countries. But if the April campaign is very efficient (money per banner impression) then we'll be able to balance the distribution better in 2013-14.
Zack On Tue, Nov 27, 2012 at 7:23 AM, Thomas Dalton <[email protected]>wrote: > On 27 November 2012 15:06, Lodewijk <[email protected]> wrote: > > Thanks for the announcement. I'm curious how it will work out. > > > > Would it be possible to give a ballpark figure on what percentage of what > > amount you're expecting/aiming to collect in these five countries in this > > month, and how much in the rest of the world? I mean, do you expect to > > raise 10%, 40%, 70% or 90% of the whole movement budget? (I know I could > > probably look up last years numbers and guess some myself, but you > probably > > already did this :) ). > > You can find last year's numbers here: > > > https://meta.wikimedia.org/wiki/Fundraising_2011/report#Top_10_Countries_Donating_to_Wikimedia_Movement_.28to_WMF_or_Local_Chapter.29 > > The US, Canada, UK and Australia (New Zealand didn't make the top 10, > although the numbers will be in the Google spreadsheet linked from > that page if you want them) raised 58% of the total (including money > raised by chapters). Germany, France and Switzerland, who will also be > fundraising over the winter as far as I know, raised 23%. That leaves > 19% from countries that will have the later fundraiser (minus a little > for NZ). Hopefully it will be more this year, since the fundraising > team will be able to focus on them. > > _______________________________________________ > Wikimedia-l mailing list > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > -- Zack Exley Chief Revenue Officer Wikimedia Foundation 415 506 9225 _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
