Hi all, Thanks to those of you who have participated in the branding project community consultation so far. We’ve received a lot of helpful feedback via email, on-wiki, and in small meetings with affiliate group members and individual contributors.
I posted this invitation to the project talk page last week [1], but wanted to send a reminder here that we will be hosting a video conference session to give people a chance to see the presentation, ask questions and provide feedback. When? This Thursday, April 11th from 16:00-17:00 UTC. Where? https://bluejeans.com/540134391/browser, or call in using your closest local number [2] and enter meeting ID 540 134 391#. If you’d like to see the presentation but cannot attend, that is no problem—we will be posting a recording to Commons and putting the link on the talk page afterwards. Thanks, Elena [1] https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation [2] https://www.bluejeans.com/premium-numbers -- Elena Lappen Community Relations Specialist Wikimedia Foundation On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org> wrote: > :: Apologies for cross-posting to multiple mailing lists. We want to ensure > we spread the word about this opportunity to as many people as possible. :: > > Hi all, > > We are writing today to invite you to be a part of a community review on > Wikimedia brand research and strategy. > > Recently, the Wikimedia Foundation set out to better understand how the > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to get > a sense of the general visibility of our different projects, and evaluate > public support of our mission to spread free knowledge. > > We launched a global brand study to research these questions, as part of > our planning toward our 2030 strategic goals.[2] The study was commissioned > by the Board, carried out by the brand consultancy Wolff Olins, and > directed by the Foundation’s Communications team.[3][4] It collected > perspectives from the internet users of seven countries (India, China, > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and > values. > > The study revealed some interesting trends: > > - Awareness of Wikipedia is above 80% in Western Europe and North America. > > - Awareness of Wikipedia averages above 40% in emerging markets,[5] and is > fast growing. > > - There is awareness of other projects, but was significantly lower. For > example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at > 20%, and Wikivoyage at 8%. > > - There was significant confusion around the name Wikimedia. Respondents > reported they had either not heard of it, or extrapolated its relationship > to Wikipedia. > > - In spite of lack of awareness about Wikimedia, respondents showed a high > level of support for our mission. > > Following from these research insights, the Wolff Olins team also made a > strategic suggestion to refine the Wikimedia brand system.[6] The > suggestions include: > > - Use Wikipedia as the central movement brand rather than Wikimedia. > > - Provide clearer connections to the Movement projects from Wikipedia to > drive increased awareness, usage and contributions to smaller projects. > > - Retain Wikimedia project names, with the exception of Wikimedia Commons > which is recommended to be shortened to Wikicommons to be consistent with > other projects. > > - Explore new naming conventions for the Foundation and affiliate groups > that use Wikipedia rather than Wikimedia. > > - Consider expository taglines and other naming conventions to reassert the > connections between projects (e.g. “______ - A Wikipedia project”). > > This is not a new idea.[7][8] > > By definition, Wikimedia brands are shared among the communities who give > them meaning. So in considering this change, the Wikimedia Foundation is > collecting feedback from across our communities. Our goal is to speak with > more than 80% of affiliates and as many individual contributors as possible > before May 2019, when we will offer the Board of Trustees a summary of > community response. > > We invite you to look at a project summary [9], the brand research [10], > and the brand strategy suggestion [11] Wolff Olins prepared working with > us. > > For feedback, please add comments on the Community Review talk page [12] or > email brandproj...@wikimedia.org with direct feedback. You can also use > either of these channels to request to join a group meeting. > > We know this is big topic and we’re excited to hear from you! > > > - Zack McCune and the Wikimedia Foundation Communications department > > > [1] > > https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/ > > [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20 > > [3] https://www.wolffolins.com/ > > [4] https://meta.wikimedia.org/wiki/Communications > > [5] > > https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities > > [6] > > https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/ > > [7] > https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html > > [8] > > https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56 > > [9] > > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary > > [10] > > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf > > [11] > > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf > > [12] > > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review > > > > -- > > Zack McCune (he/him) > > Senior Global Brand Manager > > Wikimedia Foundation <https://wikimediafoundation.org/> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
