Nonetheless, the 'what ifs' are worrisome is the proposal is accepted. People (govts, enterprises, etc) would think it's a mistake with the name Wikimedia and incorrectly deduce (after some Google search on their part) that the name is Wikipedia Russia, not Wikimedia Russia.
El mar., 9 abr. 2019 a las 12:17, Joseph Seddon (<jsed...@wikimedia.org>) escribió: > From what I know: > * The global brand won't stop Wikidata being Wikidata. > * Wikimedia Russia won't necessarily become Wikipedia Russia > > Seddon > > On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga < > galder...@hotmail.com> wrote: > > > Think of Wikipedia Russia convincing Russian government that they are not > > really Wikipedia Russia. > > ________________________________ > > From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf of > > Benjamin Ikuta <benjaminik...@gmail.com> > > Sent: Tuesday, April 9, 2019 4:21 PM > > To: Wikimedia Mailing List > > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals > > > > > > > > What real life problems would there be? > > > > > > > > On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga < > > galder...@hotmail.com> wrote: > > > > > The idea of rebranding Wikimedia to Wikipedia will create FAR more > > problems than it solves, specially in places where identifying ourselves > > with Wikipedia could create real life problems to affiliates. Let's think > > on making our product better, because is not a brand problem, is an > > obsolescence problem what we have. > > > ________________________________ > > > From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf > > of Gerard Meijssen <gerard.meijs...@gmail.com> > > > Sent: Tuesday, April 9, 2019 12:36 PM > > > To: Wikimedia Mailing List > > > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 > goals > > > > > > Hoi, > > > The problem is that Wikipedia has an article bound interest. Our aim is > > to > > > share in the sum of all knowledge and it is about subjects. In addition > > to > > > this the approach and `the lessons learned` in effect are used as a > > > template on how `other` Wikipedias are to function. This bias hinder, > > even > > > prevent other possible approaches. > > > > > > Using Wikipedia to define what Wikimedia does, enforces existing bias > and > > > hinders our mission. > > > Thanks, > > > GerardM > > > > > > On Tue, 9 Apr 2019 at 11:25, James Salsman <jsals...@gmail.com> wrote: > > > > > >> Hi Elena, > > >> > > >> If by "branding project" you mean replacing references to Wikimedia > > >> with Wikipedia, that is fine with me. > > >> > > >> Best regards, > > >> Jim > > >> > > >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <elap...@wikimedia.org> > > wrote: > > >>> > > >>> Hi all, > > >>> > > >>> Thanks to those of you who have participated in the branding project > > >>> community consultation so far. We’ve received a lot of helpful > feedback > > >> via > > >>> email, on-wiki, and in small meetings with affiliate group members > and > > >>> individual contributors. > > >>> > > >>> I posted this invitation to the project talk page last week [1], but > > >> wanted > > >>> to send a reminder here that we will be hosting a video conference > > >> session > > >>> to give people a chance to see the presentation, ask questions and > > >> provide > > >>> feedback. > > >>> > > >>> When? This Thursday, April 11th from 16:00-17:00 UTC. > > >>> > > >>> Where? https://bluejeans.com/540134391/browser, or call in using > your > > >>> closest local number [2] and enter meeting ID 540 134 391#. > > >>> > > >>> If you’d like to see the presentation but cannot attend, that is no > > >>> problem—we will be posting a recording to Commons and putting the > link > > on > > >>> the talk page afterwards. > > >>> > > >>> > > >>> Thanks, > > >>> > > >>> Elena > > >>> > > >>> [1] > > >>> > > >> > > > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation > > >>> > > >>> > > >>> [2] https://www.bluejeans.com/premium-numbers > > >>> > > >>> > > >>> -- > > >>> Elena Lappen > > >>> Community Relations Specialist > > >>> Wikimedia Foundation > > >>> > > >>> > > >>> > > >>> > > >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org> > > >> wrote: > > >>> > > >>>> :: Apologies for cross-posting to multiple mailing lists. We want to > > >> ensure > > >>>> we spread the word about this opportunity to as many people as > > >> possible. :: > > >>>> > > >>>> Hi all, > > >>>> > > >>>> We are writing today to invite you to be a part of a community > review > > >> on > > >>>> Wikimedia brand research and strategy. > > >>>> > > >>>> Recently, the Wikimedia Foundation set out to better understand how > > the > > >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted > to > > >> get > > >>>> a sense of the general visibility of our different projects, and > > >> evaluate > > >>>> public support of our mission to spread free knowledge. > > >>>> > > >>>> We launched a global brand study to research these questions, as > part > > >> of > > >>>> our planning toward our 2030 strategic goals.[2] The study was > > >> commissioned > > >>>> by the Board, carried out by the brand consultancy Wolff Olins, and > > >>>> directed by the Foundation’s Communications team.[3][4] It collected > > >>>> perspectives from the internet users of seven countries (India, > China, > > >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects > and > > >>>> values. > > >>>> > > >>>> The study revealed some interesting trends: > > >>>> > > >>>> - Awareness of Wikipedia is above 80% in Western Europe and North > > >> America. > > >>>> > > >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5] > > >> and is > > >>>> fast growing. > > >>>> > > >>>> - There is awareness of other projects, but was significantly lower. > > >> For > > >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%, > > >> Wikidata at > > >>>> 20%, and Wikivoyage at 8%. > > >>>> > > >>>> - There was significant confusion around the name Wikimedia. > > >> Respondents > > >>>> reported they had either not heard of it, or extrapolated its > > >> relationship > > >>>> to Wikipedia. > > >>>> > > >>>> - In spite of lack of awareness about Wikimedia, respondents showed > a > > >> high > > >>>> level of support for our mission. > > >>>> > > >>>> Following from these research insights, the Wolff Olins team also > made > > >> a > > >>>> strategic suggestion to refine the Wikimedia brand system.[6] The > > >>>> suggestions include: > > >>>> > > >>>> - Use Wikipedia as the central movement brand rather than Wikimedia. > > >>>> > > >>>> - Provide clearer connections to the Movement projects from > Wikipedia > > >> to > > >>>> drive increased awareness, usage and contributions to smaller > > projects. > > >>>> > > >>>> - Retain Wikimedia project names, with the exception of Wikimedia > > >> Commons > > >>>> which is recommended to be shortened to Wikicommons to be consistent > > >> with > > >>>> other projects. > > >>>> > > >>>> - Explore new naming conventions for the Foundation and affiliate > > >> groups > > >>>> that use Wikipedia rather than Wikimedia. > > >>>> > > >>>> - Consider expository taglines and other naming conventions to > > >> reassert the > > >>>> connections between projects (e.g. “______ - A Wikipedia project”). > > >>>> > > >>>> This is not a new idea.[7][8] > > >>>> > > >>>> By definition, Wikimedia brands are shared among the communities who > > >> give > > >>>> them meaning. So in considering this change, the Wikimedia > Foundation > > >> is > > >>>> collecting feedback from across our communities. Our goal is to > speak > > >> with > > >>>> more than 80% of affiliates and as many individual contributors as > > >> possible > > >>>> before May 2019, when we will offer the Board of Trustees a summary > of > > >>>> community response. > > >>>> > > >>>> We invite you to look at a project summary [9], the brand research > > >> [10], > > >>>> and the brand strategy suggestion [11] Wolff Olins prepared working > > >> with > > >>>> us. > > >>>> > > >>>> For feedback, please add comments on the Community Review talk page > > >> [12] or > > >>>> email brandproj...@wikimedia.org with direct feedback. You can also > > >> use > > >>>> either of these channels to request to join a group meeting. > > >>>> > > >>>> We know this is big topic and we’re excited to hear from you! > > >>>> > > >>>> > > >>>> - Zack McCune and the Wikimedia Foundation Communications department > > >>>> > > >>>> > > >>>> [1] > > >>>> > > >>>> > > >> > > > https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/ > > >>>> > > >>>> [2] > > >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20 > > >>>> > > >>>> [3] https://www.wolffolins.com/ > > >>>> > > >>>> [4] https://meta.wikimedia.org/wiki/Communications > > >>>> > > >>>> [5] > > >>>> > > >>>> > > >> > > > https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities > > >>>> > > >>>> [6] > > >>>> > > >>>> > > >> > > > https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/ > > >>>> > > >>>> [7] > > >>>> > > >> > https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html > > >>>> > > >>>> [8] > > >>>> > > >>>> > > >> > > > https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56 > > >>>> > > >>>> [9] > > >>>> > > >>>> > > >> > > > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary > > >>>> > > >>>> [10] > > >>>> > > >>>> > > >> > > > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf > > >>>> > > >>>> [11] > > >>>> > > >>>> > > >> > > > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf > > >>>> > > >>>> [12] > > >>>> > > >>>> > > >> > > > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review > > >>>> > > >>>> > > >>>> > > >>>> -- > > >>>> > > >>>> Zack McCune (he/him) > > >>>> > > >>>> Senior Global Brand Manager > > >>>> > > >>>> Wikimedia Foundation <https://wikimediafoundation.org/> > > >>>> _______________________________________________ > > >>>> Wikimedia-l mailing list, guidelines at: > > >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > >>>> https://meta.wikimedia.org/wiki/Wikimedia-l > > >>>> New messages to: Wikimedia-l@lists.wikimedia.org > > >>>> Unsubscribe: > https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > > , > > >>>> <mailto:wikimedia-l-requ...@lists.wikimedia.org > ?subject=unsubscribe> > > >>> _______________________________________________ > > >>> Wikimedia-l mailing list, guidelines at: > > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > >> https://meta.wikimedia.org/wiki/Wikimedia-l > > >>> New messages to: Wikimedia-l@lists.wikimedia.org > > >>> Unsubscribe: > https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > >> <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > >> > > >> _______________________________________________ > > >> Wikimedia-l mailing list, guidelines at: > > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > >> https://meta.wikimedia.org/wiki/Wikimedia-l > > >> New messages to: Wikimedia-l@lists.wikimedia.org > > >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > , > > >> <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages 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