Hello,

First, a disclaimer that these comments aren't directed personally at
you, Essie.

Even if money was unlimited, I thought that Snøhetta deserved the
community's trust, and I felt that WMF was a good steward of resources
(all of which are questionable), I don't think that this project is a
good idea. Wikidata is an increasingly important component of the
Wikiverse, and there are a some problems with WMF rebranding itself as
the Wikipedia Foundation including the risk to the communities and
affiliates from WMF's political adventures, governance problems, and
occasional high profile clashes with the community. I don't think that
the costs or the risks here make sense, I wouldn't involve Snøhetta
given its apparent block evasion on English Wikipedia, and I've been
unimpressed with WMF's handling of this process during the past few
months.

I am fine with discussions about branding, but not with this program
in its current form.

Given the choice, I would freeze this project and spending associated
with it pending a Meta RfC regarding the community's view on whether
this project should continue. If the community wants a branding
project to continue, I would let the community decide on the project's
parameters and budget, and what if any consultant should be involved.

Pine
( https://meta.wikimedia.org/wiki/User:Pine )

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