Particularly as they've demonstrated by their actions an unwillingness
to work with Wikipedia properly:

https://en.wikipedia.org/wiki/Wikipedia:Administrators%27_noticeboard/Archive318#Review_of_User:Sn%C3%B8hettaAS_block_please


- d.

On Sat, 14 Mar 2020 at 04:34, Peter Southwood
<peter.southw...@telkomsa.net> wrote:
>
> I would agree with this in principle. From what I have seen so far, it looks 
> like either Snøhetta have not done their homework on how we operate, or they 
> have the arrogance of PR agencies, don't care, and plan to spin their way 
> through with smoke and mirrors, flashy pages with lots of buzz, little 
> content and all the dialogue they can't avoid. Maybe I am wrong, and they 
> have just been badly briefed. Who can tell from the outside? Block evasion 
> does not bode well for their understanding of the community.
> Cheers,
> Peter
>
> -----Original Message-----
> From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On Behalf 
> Of Pine W
> Sent: Friday, March 13, 2020 8:13 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Brand Project: Who are we as a movement?
>
> Hello,
>
> First, a disclaimer that these comments aren't directed personally at
> you, Essie.
>
> Even if money was unlimited, I thought that Snøhetta deserved the
> community's trust, and I felt that WMF was a good steward of resources
> (all of which are questionable), I don't think that this project is a
> good idea. Wikidata is an increasingly important component of the
> Wikiverse, and there are a some problems with WMF rebranding itself as
> the Wikipedia Foundation including the risk to the communities and
> affiliates from WMF's political adventures, governance problems, and
> occasional high profile clashes with the community. I don't think that
> the costs or the risks here make sense, I wouldn't involve Snøhetta
> given its apparent block evasion on English Wikipedia, and I've been
> unimpressed with WMF's handling of this process during the past few
> months.
>
> I am fine with discussions about branding, but not with this program
> in its current form.
>
> Given the choice, I would freeze this project and spending associated
> with it pending a Meta RfC regarding the community's view on whether
> this project should continue. If the community wants a branding
> project to continue, I would let the community decide on the project's
> parameters and budget, and what if any consultant should be involved.
>
> Pine
> ( https://meta.wikimedia.org/wiki/User:Pine )
>
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