With respect to increasing our audience, I recently read that some
organizations (the parent company of the magazine People) are
succeeding in these difficult times of AI by reaching folks via Tiktok
and Instagram, and of course we have some Wikipedians who have been
successful in this.

J

On Thu, Jun 11, 2026 at 4:26 PM James Heilman <[email protected]> wrote:
>
> We exist because people care about knowledge in an encyclopedic form. 
> Wikipedia was the cool new thing 20 years ago, now no longer, with so many 
> other options to consume people’s time. You can contribute video to tiktox or 
> YouTube. Text on twitter. Or answer questions on reddit. Wikipedia is 
> difficult to contribute to in major languages, with most of the difficulty 
> being cultural not technical.
>
> I imagine our ability to fundraise will soon fall and paid folks will need to 
> be reduced. Yes tough times ahead. Not sure we can reverse the fall in 
> traffic and editor numbers. Ie drastic measures for drastic measures sake 
> will not solve this.
>
> J
>
>
> Sent from Gmail Mobile
>
> On Thu, Jun 11, 2026 at 16:10 Juergen Fenn via Wikimedia-l 
> <[email protected]> wrote:
>>
>>
>>
>> Am 11.06.26 um 15:26 Uhr schrieb Galder Gonzalez Larrañaga via Wikimedia-l:
>> > The DIFF post is missing the huge question: why should someone create an
>> > account in the first place? Which are the benefits? Why should I have an
>> > account if I can read (and even edit) without one?
>> >
>> > If there are no perks, there's no point on creating an account.
>> >
>> > Indeed, things are broken, inaction is not a solution, and the best time
>> > to innovate from now to the end of this century was yesterday. The
>> > second-best moment is today.
>>
>> '''+1'''.
>>
>> Reports of my death are greatly exaggerated, or so the quotation goes.
>>
>> Also, the internet is dead. And Wikipedia cannot be better off than the
>> rest of the internet, or society, FWIW.
>>
>> https://en.wikipedia.org/wiki/Dead_Internet_theory
>>
>> Regards,
>> Jürgen.
>> _______________________________________________
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-- 
James Heilman
MD, CCFP-EM, Wikipedian
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