[Winona Online Democracy]

I don't know the feeling of the majority of Winonans or of the City Council
about the Wal-Mart project, but if there is significant concern over the
super center, there are things the city can do to stop or at least address
some of the concerns.  The web site that John Finn cited has some good
information on the effects of Wal-Mart-type stores on smaller communities
and some of the things you can do.  My experience with many  communities
around the State bolsters my hopes for Winona making some positive steps
towards shaping this deal.

Signing a purchase agreement does NOT "seal the fate" of the project,
because any purchase agreement of this kind will contain a provision making
the purchase contingent on local zoning approval.  That's where the city's
leverage is.  Things to do:

1) Adopt an interim development ordinance (moratorium) immediately on any
development over, say, 50,000 square feet in size.  The moratorium ordinance
would have to state that there is a concern over large developments and
their effects on the local economy, character of the area, etc., and that
current zoning regulations are inadequate to address the concerns.  The
ordinance would authorize a study to be done (by the city staff and Planning
Commission probably) for some period of time, typically 6-12 months (up to
30 months allowed by State statute).  During that time, no projects over
50,000 sq ft (or whatever number) are allowed.  After the study is done
there might be new zoning regulations developed that would address the
issues and the moratorium is lifted.   The moratorium ordinance would have
to be adopted before Wal-Mart actually submits an application to the city,
at which time the city would be bound to apply the zoning rules that are on
the books at the time.  That's why a purchase agreement isn't the trigger,
the zoning application is.

2) Don't rant against Wal-Mart.  Rant to your Planning Commission and
Council to do something constructive for Winona. Wal-Mart will then fit in
(or not) to the constructive design framework you have developed.

3) Study the experience of other communities around the country.  Wal-Mart
has a reputation of being a "bully" to local communities who don't know the
power they have to shape the deals that come to town.  You don't have to
accept Wal-Mart's first offer if you have some idea of what you want and how
to put it into the comprehensive plan and zoning ordinance.  Winona
certainly doesn't have to accept a "plain-jane" gray concrete block building
with a hideous big blue WAL*MART sign on a stick out front (my biases are
beginning to show).

4) Consider carefully how you want that part of the city to develop, or any
area that could host such a large development.  Is a large auto-oriented
retail area with massive parking lots and one-story buildings the character
you want, or can there be something more in tune with wider community
interests - some unique identity and character, a real streetscape (instead
of a parking lot), pedestrian connections, a variety of uses mixed together,
etc.?  If the east end commercial area is developing why not create a real
"East Village" there instead of a series of parking lots?  There are
numerous examples of "big box" developments being designed into areas with
other smaller storefronts, real streets, etc. around them.  They are not the
norm and Wal-Mart and others would just as soon do what they know rather
than what some up-start community wants.  But if Winona can articulate its
needs and wishes, Wal-Mart and others will follow if they want into the
Winona market.  After the fact most businesses are delighted to be in a
development with some character and identity instead of a "same-old
same-old" suburban style layout.  But often you have you have to drag them
there kicking and screaming. The trend is definitely toward a more creative
approach.

5) At the very least you can adopt design standards in the zoning ordinance
that spell out brick, stone, and glass exteriors, with decorative block or
stucco as secondary materials; coordinated earth tone colors for walls and
roofs; and small, tasteful signage.   Why shouldn't the largest store in
Winona (if that is what it becomes) be clad in Winona stone vs. concrete
block?  Why should the sign have to be seen from Homer?  A tasteful monument
sign on the nearby roadways will suffice.

That's a start - it's a large issue.

- Phil Carlson, Mpls
(city planning consultant for 27 years)

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