[Winona Online Democracy]

Title: Shakespeare Festival


Appreciate reading the comments on Shakespeare Festival.. I , too, salute the effort. They are true visionaries.  I'm off to Midsummer this evening but have participated the Front Porch series( come tomorrow to see and hear Eric Booth on "the Everyday Work of Art"  go to www.grsf.org)

Regarding economic development, I've learned from Mark Hauck on this line of thinking of catering to the creative class to assure a viable economic future.   Thus Shakespeare  Festival represents an important amenity in attracting and sustaining  "creatives" in Winona.   Mark had Richard Florida booked for the Front Porch series to elaborate on this.. (but unfortunately Florida opted to take off summer to finish another book)  See linkhttp://www.creativeclass.org/author.shtml

The Chamber is planning to send a delegation to Ashland , OR to study the city and how it has faired by the influx of its festival and what it means for economic development. 

The notes below summarize  a regional consultant's (Gary Becker) take on knowledge workers(the creative class)  and relationships to downtown development.  I recently heard him in Owatanna and hope he comes to deliver the message in Winona. 


Downtown's Role in the New Economy
Speaker: Gary Becker, Vierbicher Associates, Inc.
Presentation Summary:

Old economy
- Characterized by quantity production, machine centric, and mass manufacturing.


New economy - In the information era, which is people centric, knowledge is the key for economic development, and is fueled by innovation and creativity.

Flatter companies now operate with less hierarchy. A new class of "knowledge workers" appears who tend to have more education, greater mobility, and concentrate in the "knowledge and creative fields."

These workers are attracted to better places and especially to vibrant downtown because of the diversity of space, people, ideas, and the opportunity for encounters, stimulation, interaction, cross pollination, and creativity.

Vibrant downtown is a factor in corporate site selection. Since innovation requires stimulation, in most communities the vitality of the downtown area is a reflection of the vitality of the community itself; and since companies are attracted to communities that have knowledge workers, a vital downtown will attract such companies.

A vibrant downtown will promote our community's culture, history, and tacit assets. It should be both wired and wireless, has "innovation incubators," incorporate housing options for a variety of households, and provide access, sidewalks and bike-trails, that connect residential areas to the downtown. A healthy mix of architecture, art, music, and multi service 24/7 businesses.
-- 
Randy Schenkat   1358 Skyline Dr. Winona, Mn 55987     507-452-7168
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