John Thomas wrote:
But because you "cold-called" other WISPS, I won't do business with you.
You only get one chance to make a first impression, and for most
WISPs, that means one SPAM and you are out.
Today, many, many companies use email marketing with opt-out instead of
opt-in or "shared" email lists from partner companies. You don't like
the unsolicited, but well targeted, email campaign. And apparently, you
don't want to be cold-called. So that eliminates two of the most popular
ways for sales teams to reach you. How would you suggest they market to
you?
More important: How does your sales team market?
I started as a telecom agent in 2000. I now rep for 20+ carriers plus do
business and marketing consulting. (Oh, and I help out with an ISP
association, www.ii4a.org). Most telecom agents have left the ISPs alone
for a few reasons. One is that is easier and more profitable to sell
directly to the end-user. To YOUR customer.
I'm curious how you would want to be contacted, because without email
or cold-call, that leaves direct mail and advertising. (Advertising only
works as a branding exercise).
I'm trying to get vendors for an ISP Expo in 2 weeks. Many vendors do
not feel it is even worth $199 to advertise. Some feel that ISPs are not
a good market. (I'm talking about VOIP alarm companies, VOIP CPE
vendors, hardware vendors).
There is a disconnect between your vendors and ISPs. I'm just wondering
how to bridge that gap. (Especially since I have to sell 20 more tickets
to the Expo and get 4 more vendors :)
I welcome all input.
Thanks,
Peter Radizeski
RAD-INFO, Inc.
http://4isps.com
813.496.2122
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