Tom DeReggi wrote:
Bob made a good point regarding contracts.
Use the you can serve them today, to your advantage, and lock them in.
Charge install fees because you can, so yoour gear is paid for by the
time FIOS does come, and you are in the position to be your most
competitive.
My view is that it is a time stall situation. Wireless gear is
evolving. Its jsut a matter of time before 70 Ghz GB gear can be had
for pennies. Maybe not this year, but sooner or later it will. When
FIOS is a real threat to Wireless, thats when the GB wireless
manufacturers will start to lower their prices, because it is what
they'll need to do to sell gear.
Make sure your antenna colocation agreements on every sub's building
allows for a second antenna, so when you can afford to go GB
broadband, you can do so without delay from landlords.
Verizon has been advertising FIOS hard in our markets to, but its been
over 6 month for some, since advertsied and no FIOS. FIOS is expensive
to buildout, and they need a certain number of pre-signed up
subscribers to do it. Its hard to convince people to get rif of their
satelite and cabled TV. There is security in not being locked down to
a signle provider for ALL services. I can see it now, someone gets
behind on their phone bill, and all a sudden the TV gets turned off,
the broadband gets turned off, and the PHONE.
IF you wait until FIOS is installed and then try to compete you won't
be able to. The goal is to scoop up the clients before its available.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
One more thing to add.....Give some value to signing a contract. In
other words...make the install price $249 instead of $599 if you sign a
2 year contract. Most judges like to see that the "defendants" (as I
call them) have received some sort of compensation for signing the
contract. This gives the contract some real legal "worth".
And don't let people out of their contract for anything! They signed,
they got cheap install. You held up your end of the deal..now they need
to hold up theres....
--
Bob Moldashel
Lakeland Communications, Inc.
Broadband Deployment Group
1350 Lincoln Avenue
Holbrook, New York 11741 USA
800-479-9195 Toll Free US & Canada
631-585-5558 Fax
516-551-1131 Cell
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