I fully agree.

The 2.4Ghz product is one that we have not used yet, but one we will need to start using soon, based on the fact that we used all the 5.8 channels available at many cell sites. 5.3G is good for expanding cells if for the close in neighborhoods, but it just doesn't have the range needed for many master cell site type applications. To get range, you need the 2.4Ghz product. As you have shown Travis, the 2.4Ghz product is somewhat of a last man standing 2.4Ghz product, and an excellent choice for WISPs.

My hope is that future development will follow suit.

The M5580 is not the single savior. Its possible that there may be range issues, and noise issues based on using OFDM, in some environments. What I like about the M5580 is it gives us the opportunity/option to have excellent pricing for many new markets, that we'd never be able to touch without that price point. For example residential, low or Free install markets. OR WISP direct leasing. Its down tothe point where I could hold the lease for the end user equipment, worked into monthly payment based on low CPE cost. Doing the ROI on a spreadsheet, makes it a much safer model to get bank approval for financing for large scale growth.

For example, Trangos Press release lists Triple play. Doing 30 mbps in a small short range community network, could accomplish that, and using a single smaller bandwidth backhaul to the site. Using Multicast and caching, the low bandwidth backhaul would be enough to transport the Video to a community devcie that then fed the homes individually/directly over the higher capacity.

Then there is the 900mhz product

No comment based on my last scolding :-)

How many of your competitors will now switch and start installing Trango. :(

Good point. This where early entry into the market comes in. IF you are ready to go in a market, you are in a position to move faster and take the market share today, before the competitors starts. This is whats going to test, wether people that have the best broadcast sites, really have an advantage for long term success. This is what will challenge WISPS to offer good support, good pricing, anf fast expansion. Why would someone come to compete, if it looked like a loosing battle to compete against you?

The bigger issue is keeping consumers from buying the gear. A $150 is still in the price range for a residential build your own community thing. Thats one of the reasons, its important for the AP cost not to drop to low. So its not in the end user price range.

The strategy should be, start buying lots of units, and making lots of sales, based on the new low price opportunity. Trango is taking care of us, because they want us to succeed, and increase our volume. Its sorta like the FCC giving us more leanient power rules, to see what we do with the opportunity. Do we abuse them or use them well? Trango has to make a profit, and its likely that they's continue selling product for half the cost, if the volume did not increase. We need to grow our businesses, or they'll find people that will. So indirectly the pressure is on us, to give back, take advantage of the price point and grow our businesses. Thats the way I see it. I think if we do it, they'll keep evolving their product to our needs.

Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband

----- Original Message ----- From: "Travis Johnson" <[EMAIL PROTECTED]>
To: "WISPA General List" <>
Sent: Wednesday, January 18, 2006 10:47 PM
Subject: Re: [WISPA] TRANGO- changes history


I agree with you 100%. However, there is still much to do.... the 5.8ghz product was only the first step... we are currently deploying 60-70 of the 2.4ghz product per month... mainly because of the totally amazing distance (15-20 miles is a no brainer... 25-30 miles is possible with a grid antenna attached). We love the 2.4ghz product. Now we just need it cheaper... not $149... even $250ish would be great. :)

Then there is the 900mhz product.... the "lifesaver" if there ever was one... we now have over 400 customers deployed on 900mhz... customers that we would not have gotten without a 900mhz product on the market. Same with this product line... we need a $250ish CPE... :)

And, not to ruin the party on this thread, but you realize the downside is now every little mom and pop shop can now afford Trango? How many of your competitors will now switch and start installing Trango. :(


Tom DeReggi wrote:

I'm not sure if everyone really truly realizes what has just happened.
It took an hour or two for it to really sink in, I think I must have been in shock.

Last year when Betas were send out, they asked, how many we wanted to buy, before they shipped.
This year, they just sent them, and I wasn't told the price.
Was it sorta like a restaurant with no prices on the menu?
Send us the gear to see how nice it is, and then tell us the big price tag after we realized the advantages? Think about it, Like a Fox, but will be able to do up to 30 mbps, cross platform supported! They jsut released a Fox-D2 for the low price point model. The M5580 was likely going to have a bigger price tag, if I guessed. What was it going to be, $300, $400, $500? When I heard $150 today, I able shxt myself. I was blown away. I never expected it.

I remember three years ago, when everyone was talking about the 2 year ROI on equipment, wishing that if they only had a $500 CPE! And one came, thanks Trango. And then some people started getting greety and pushing the limits, and said "If we only had a $300 CPE". And sure enough it came. Thanks Trango. (Also a few others like Tranzeo releasing 2.4Ghz for under $150). Some jerks actually had the nerve to then say, "if I only had a $150 CPE!". It just plain got rediculously funny at that point. Then Like Emeral would say "BAM!" Trango did it agin, "$150!!!!". This is truly a defining moment in history. No NOT for a commodity WIFI product, not for a 2.4Ghz product. But for a Commercial Robust WISP product! Equivellent to what we easilly paid $500 for, less than a year ago.

I was lucky to share an experience this past October at a Trango meeting. After the reception, some of us stuck around to hang out. We were all dreaming about what we needed, to be more successful and sell more radios. Then out of nowhere "Z" gets all serious and asks "What If...we had a $200 CPE?" We respond, "how much quantity would that take? 5000, 10,000?" Instantly, Travis is like, "at that price I'd commit to 5000, 1000 at a time." Then I was like, "I'd take 500". Etc, etc. Then we all realized we were dreaming and drinking way to much wine, and called it a night. CPEs were still $400 at that time, ya know. God what a poker face! I thought Z was kidding! And the irony in it all, quantity 10,000 is not required! Just qty 30! And its only $150, not $200! I just don't know what to say.

I don't know about you guys, but I'm not going to be in the tech room tommorrow. I'm going to be in the marketing room, making new materials, and crunching numbers. Our business plan may have just changed overnight, with this recent Press release. Think about the potential! The residential market is going to be broken wide open, with this pricing. If I didn't have a box of M5580s sitting on my desk, I'd ask somebody to pinch me, to make sure I wasn't dreaming.

Trango... Thanks!

PS. PLEASE, NOBODY SAY, " If I only had a CPE for $75", I don't think my heart could take the results.

Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband

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