Here's an interesting concept (so interesting, in fact, that we made a
session about it at our next show)

All wireless network operators today carry Internet advertising over their
networks.  All that network traffic equates to more than $14 billion dollars
per year and is growing at double-digit rates every year.  Yet, even though
the network operator is responsible for connecting the "eyeball to the ad,"
they are left conspicuously on the sidelines when the advertising revenue
checks are being handed out.

John Wigboldus from Adzilla New Media will discuss how the wireless network
operator needs to think and act like a cable television company to start
earning revenue from advertisements that are being shown to their "viewers."

More details at:

Now sure exactly what they're about -- but IMO, it's an interesting thought
(and I'm gonna try to make that session =)

Btw, for those of you that can't make it -- don't fret, we DO post
powerpoints after the show available for public download (but of course it's
NEVER as good as actually being there =)


WiNOG Austin, TX
March 13-15, 2006 

-----Original Message-----
Behalf Of Peter R.
Sent: Monday, March 06, 2006 1:05 PM
To: John Scrivner
Cc: WISPA General List
Subject: Re: [WISPA] VoIP/PBX Gateway appliance

Primus is a big International LD company. That is how it began in 1994.
Check out the Primus Wireless plan. Cellular and VOIP are based in 
International exchanges.

Primus has short term debt of $26M; long term is $635M.
About to be de-listed from Nasdaq.
Net loss for the fourth quarter 2005 was ($25) million (including a $13 
million net loss from foreign currency transactions, a $4 million gain 
on early extinguishment of debt and $1 million in severance expense).

Revenue growth was in wireless (MVNO), Covad re-sale, and International 

Retail VOIP services grew modestly in the quarter to approximately 
104,000 customers. This growth level reflects the fact that the Company 
continued to moderate its investment in LINGO in part due to the 
disruption in marketing activities raised by E911 regulations. Revenue 
from retail VOIP customers reached $8 million during the fourth quarter.

John Scrivner wrote:

> Primus tells me they are more than a VOIP company and that they do
> make money. They impressed me in my dealings with them. Can you share 
> more about your information about Primus? I have a big interest in 
> knowing anything I can about them right now.
> Thanks,
> Scriv
> Peter R. wrote:
>> You haven't seen it yet, because Lingo is not profitable yet. Primus 
>> owns Lingo and Primus is basically an International VOIP company.
>> Like so many VOIP Providers, they are still trying to figure out how
>> to make a profit.
>> Delta3 (which is the backend for VZ's VoiceWing) made $9.1M in
>> revenue in 4Q05 and just $22k in income.
>> Vonage has a customer acquisition cost that is 20 times their MRC.
>> Regards,
>> Peter

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