I don't disagree that many people choose Dial UP by Choice.
I'm just saying that 30% of America does not.
I don't have data on this, but neither does any one else, so of course it is
speculation.
I also think its a sales problem. Better sales and marketing targeted to the
Dial Up user would also contribute to changing this.
For example, how many parents knowthere are parental control home routers
that can restrict usage by time of day?
For example, I revently converted some DialUP users to Wireless, and had
been marketing DSL Wireless to them for years, unsuccessfully.
They replied, "I got the flyers regularly but never called, because I knew
DSL didn't exist in my area, from past experience, and thought it was just
unqualified marketing.
I didn't realize Wireless was a different technology to get signal to the
home, and thought it was referring to Indoor wireless router".
My point is that statistical data is flawed for those type of reasons.
The big kicker is that many keep Dial Up for mobility. As WIFI and FREE
broadband in Hotels and such, and broadband in every home gets closer to be
met, and Email by Cell Phone, the need for Mobile Dial Up starts to
diminish.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: "Peter R." <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Thursday, September 21, 2006 12:27 AM
Subject: Re: [WISPA] Lack of Competition
Tom DeReggi wrote:
Peter,
" Other figures from research firms like Forrester
show that only about 40% of Americans have high-speed connections at
home, 30% rely on dial-up and 25% don’t have any Internet connections at
all!"
I do not disagree with those statistics. I disagree with your statement
that most DialUp users are DialUp users by choice, and that most people
that don't have Internet are doing so by choice.
I think you are inferring there, but I know several people who keep
dial-up (mostly with AOL) because of the pain of change, including my
sister, who could get SBC DSL by Yahoo for less than her AOL account. So
yeah many are on it on purpose. A buddy keeps dial-up at home so his kids
will not get addicted and be on MySpace all night. Again on purpose he has
dial-up.
The facts are, 60% of America is under served, which is both embaressing
for the US, and a call for opportunity. In todays world, there is
justification for every home in America to have broadband and to have a
computer. Not having a computer, is no longer a valid arguement. Even
the most impoverished homes, can manage to budget to buy a $300 computer
from BestBuy, that includes monitor and printer.
Yeah. People on welfare buy PC's. They buy Xbox. It's a status and social
thing. But I won't write a thesis on it. Again this is from personal
experience.
Or for that matter to get a FREE used donated computer. A pentium pc,
does Broadband fine (although slow and problematic). The reason people
do not buy broadband, is NOT price. It doesn't need to be cheaper. There
is already cost justification, the end user just doesn't always realize
it at first. Understanding that the Average DialUp user is paying $35 a
month already (line and service). The problem is that broadband is to
cheap. So large players can't justify expansion into lower profit
centers, by subsidees of higher paying subs. The problem is that users
DO NOT HAVE OPTIONS. USERS HAVE NOT BEEN SOLICITED WITH PROPER SALES AND
MARKETING TO CONVINCE THEM THEY NEED IT, BECAUE IT IS POINTLESS WHEN IT
IS NOT AVAILABLE.
I think the duopoly is doing a great job of marketing and lowering the
ARPU to get everyone on the internet.
But I am still amazed when I ask people for an email - and they don't have
one!
- Peter
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