If I was in the business of selling something frivilous, I would be worried.
This is internet access. People need Internet Access just like they need electricity. You could live with out it but who would want to. Unless you have hit the top of your saturation, then it's doubtful you'll be losing subscribers. And if you offer a competitively priced product, you should, because of the recession, find a lot of new customers looking to change to a lower priced service when their low priced introductory deals run out. Especially if you have a Voip / Intenet Access bundle to offer. So borrow away, it's not going to hurt you. As for us, we don't really borrow, or want to carry much debt. We buy our equipment out of cash flow and are happy to be clear by the third month. Only downside is I don't get the qty discount that Travis pointed out with his large purchases. -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
