There is a local auto parts store in town here that has a sign on the front door that states "We are NOT participating in this recession." I thought about how it would apply to a WISP and it shows the customer that our business is here for the long haul and not going anywhere which in turn is going to draw more customers. For example our local telco here is changing their name for the 3rd time in the past 3 years. Doesn't really make people wanna go jump on their services...
I've noticed lately that people are more drawn by your level of customer service on the phone and service calls that you make than they are about your prices. Sometimes I'll go out on a service call that I know I could walk them through over the phone but it really says something to them about your service when you show up at the door in person. Kurt Fankhauser WAVELINC P.O. Box 126 Bucyrus, OH 44820 419-562-6405 www.wavelinc.com -----Original Message----- From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On Behalf Of George Rogato Sent: Friday, January 02, 2009 12:06 AM To: WISPA General List Subject: Re: [WISPA] Business strategy for an uncertain future... If I was in the business of selling something frivilous, I would be worried. This is internet access. People need Internet Access just like they need electricity. You could live with out it but who would want to. Unless you have hit the top of your saturation, then it's doubtful you'll be losing subscribers. And if you offer a competitively priced product, you should, because of the recession, find a lot of new customers looking to change to a lower priced service when their low priced introductory deals run out. Especially if you have a Voip / Intenet Access bundle to offer. So borrow away, it's not going to hurt you. As for us, we don't really borrow, or want to carry much debt. We buy our equipment out of cash flow and are happy to be clear by the third month. Only downside is I don't get the qty discount that Travis pointed out with his large purchases. ---------------------------------------------------------------------------- ---- WISPA Wants You! Join today! http://signup.wispa.org/ ---------------------------------------------------------------------------- ---- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: wireless@wispa.org Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
