That's pretty much where I am too. I'm working on making sure I can survive even if I have to cut my rates by up to 65%.
Part of that is now about changing providers, adding a 2nd, so if one goes away I'm not sunk, and a small price increase, and changing my billing and credit process. I now bill in arrears for services. I'm going to move that closer to "bill in real time" and going to automated payments. And considerable penalty for not having automated payments. I'm even thinking about adding a second line of unrelated services, so I"m not entirely dependent on internet. ++++++++++++++++++++++++++++++++ <insert witty tagline here> ----- Original Message ----- From: "George Rogato" <[email protected]> To: "WISPA General List" <[email protected]> Sent: Thursday, January 01, 2009 9:05 PM Subject: Re: [WISPA] Business strategy for an uncertain future... > > > If I was in the business of selling something frivilous, I would be > worried. > > This is internet access. People need Internet Access just like they need > electricity. You could live with out it but who would want to. > Unless you have hit the top of your saturation, then it's doubtful > you'll be losing subscribers. And if you offer a competitively priced > product, you should, because of the recession, find a lot of new > customers looking to change to a lower priced service when their low > priced introductory deals run out. > > Especially if you have a Voip / Intenet Access bundle to offer. > > So borrow away, it's not going to hurt you. > > As for us, we don't really borrow, or want to carry much debt. We buy > our equipment out of cash flow and are happy to be clear by the third > month. Only downside is I don't get the qty discount that Travis pointed > out with his large purchases. > > > > > > > > > -------------------------------------------------------------------------------- > WISPA Wants You! Join today! > http://signup.wispa.org/ > -------------------------------------------------------------------------------- > > WISPA Wireless List: [email protected] > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
