Well, I think the question is... how many subs will be successful in getting lower prices and actual delivery of the service? . If I gave in to every customer that blindly believed the random mailer they received in the mail, I'd discount prematurely. What I'm trying to do is when they call, to learn more about their situation. I fully agree, it wouldn't be wise to lose or risk losing a customer over $10. But I'm finding customers aren't considering changing over $10 either. It will be more like a situation like, I'm charging $150, and Verizon is charging $19 with the bundle. I'd never go anywhere near $19, it would de-value our services and the market. I'm big on service, and I often remind them, "bandwidth is cheap, but labor isn't". I always give them my time when asked, so not interested in promising my time at a value of nothing. If some one comes to me, threatening to switch, saying "so and so only charges" then I refuse to lower price. Because its clear they don;t understand our value, and its more approriate to instead educate them about our value. But if they come to me trying to find a way to keep my service, and communicate that economic times require cut backs, I can come up with all kinds of suggestions to make a deal that will work for us both. But I refuse to be taken down to the level of a commodity provider. At minimum they need to recognize our value. The reason I'm willing to negotiate, is I recognize their value as a loyal customer.
One of the best peices of advice that someone recently gave me was that I need to spend more of my time in areas where I'm valued most. Its absolutely amazing to realize that, its easier to earn a $1000/mon customer, than it is to earn a $30/mon customer. If they want $19.95, I'd rather take the radio CPE back, and one less radio to finance to serve a $1000/mon sub. Tom DeReggi RapidDSL & Wireless, Inc IntAirNet- Fixed Wireless Broadband ----- Original Message ----- From: "George Rogato" <[email protected]> To: "WISPA General List" <[email protected]> Sent: Friday, January 02, 2009 3:39 PM Subject: Re: [WISPA] Business strategy for an uncertain future... > Tom DeReggi wrote: >> Customers that get the Verizon bundles >> (voice/data under one low catch price bill) are exploring their options. >> The calls I get are... "What term commmitment do we have for our >> Broadband?". "We like you and your service, and don't want to change, but >> we >> need to cut back, and our service will be almost free, if we take the >> Verizon Bundle.". >> > > You may want to consider lowering a subs monthly who is considering > leaving for a short period of time 6 months etc to retain the sub. > Seeing the equipment is being paid for or is paid for, why lose the > customer over 10.00? > > Your milage may vary. > > > > > -------------------------------------------------------------------------------- > WISPA Wants You! Join today! > http://signup.wispa.org/ > -------------------------------------------------------------------------------- > > WISPA Wireless List: [email protected] > > Subscribe/Unsubscribe: > http://lists.wispa.org/mailman/listinfo/wireless > > Archives: http://lists.wispa.org/pipermail/wireless/ > > > -- > No virus found in this incoming message. > Checked by AVG. > Version: 7.5.552 / Virus Database: 270.10.2/1871 - Release Date: 1/1/2009 > 5:01 PM > > -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
