Re: [WISPA] Verizon LTEWell, I disagree.
Cell company network are "engineered" for mobile and high volume over
subscribed networks.
But Cell Companies ARE Marketing their services to customers with routers and
Xboxes. And Consumers ARE being fooled to perceive "mobile" technology as being
a replacement for their Land Line or Fixed Wireless Service. Its the customers
that are telling me, "why should I pay you $1000/mon for 10mb, when Clear is
selling 20mbps for $70/mon". And it is the computer support tech geeks that
are telling their customers, "hey why not use this AirCard Router, and solve
all your broadband problems at home and small business". There is a whole
network out there of "not experts, who think they are experts" showing
consumers how to do it.
There is no pre-existing Customer Mindset that understands Fixed Wireless. That
is the challenge for WISP marketers. We have to change the public perception
and mindset.
That is not easy, but whether we succeed at that, determines if we make the
sale or not.
So... Why are Cell Carriers marketing to home router users? They are doing it
for the same two reason that we are. 1) They dont want to get bundled in with
last generation, such as Low grade WIFI or 3G. They now use buzzwords like
WiMax or LTE or 4G, and are supposed to be offering something more grand than
the old stuff.
2) Cable Companies and FTTH providers are brainwashing the world that they
should have 20-50mbps, even if its peak. And consumers think that is what they
are supposed to have and buy.
End users dont understand what Wireless is capable versus what wires are
capable of. Satelite advertises it, why cant cellular? The consumers say...
If its the same speed, why cant I use my cellular service at home like my land
line? It worked for my phone service! 50 kbps versus 50mbps, whats the
difference? They both deliver "50" :-)
The facts are... WISPs are screwed. Consumers will forever be misled. And
Competitors will always bend the truth and exploit it to their marketing
advantage with consumers.
Our only choice, is to educate educate educate.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: Justin Wilson
To: WISPA General List
Sent: Friday, October 22, 2010 1:39 PM
Subject: Re: [WISPA] Verizon LTE
Part of the think working for WISPs is the mindset. Cell companies, and
people view service from a "Cell Company" as being mobile. They don't market
to a customer who is at home with a router and an xbox. Who cares if it is
fast if you can't share it or aren't told how to share it? This will change
over time, but for now it is a selling point for the WISP.
--
Justin Wilson <[email protected]>
http://www.mtin.net/blog - xISP News
http://www.twitter.com/j2sw - Follow me on Twitter
Wisp Consulting - Tower Climbing - Network Support
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From: Steve Barnes <[email protected]>
Reply-To: WISPA General List <[email protected]>
Date: Thu, 21 Oct 2010 08:54:27 -0400
To: WISPA General List <[email protected]>
Subject: Re: [WISPA] Verizon LTE
The concern I have is in my coverage area Verizon already has 6 towers. I
doubt they would be to worried about working with me. What I see is that I
have 2 years to upgrade my equipment to be able to beat Verizon at all levels.
TVWS could be a real game changer to us being so wooded. 700 Mhz LTE will
already have the advantage.
Steve Barnes
General Manager
PCS-WIN <http://www.pcswin.com/>
RC-WiFi Wireless Internet Service <http://www.rcwifi.com/>
From: [email protected] [mailto:[email protected]] On
Behalf Of Steve Barnes
Sent: Thursday, October 21, 2010 8:23 AM
To: WISPA General List
Subject: [WISPA] Verizon LTE
Just got this from Verizon as a link on a advertisement:
Verizon's 4G network will be available in 38 markets and major airports,
covering approximately 100+ million people by the end of the year. We plan to
double that in 2012 and cover our entire existing 3G footprint with 4G LTE by
the end of 2013.
Verizon Wireless is aggressively building the nation's first 4G LTE network
across the same footprint that is currently covered by its nationwide 3G
network, which covers more than 90% of the U.S. population. In order to provide
access to this 4G LTE network to more of the U.S. population living in rural
areas, Verizon Wireless plans to work with rural companies to collaboratively
build and operate a 4G network in those areas using the tower and backhaul
assets of the rural company and Verizon Wireless' core LTE equipment and 700MHz
spectrum.
Verizon Wireless provides a unique opportunity for selected participants to
leverage the company's technical and spectrum resources. We are seeking
companies that can assist in bringing the benefits of 4G LTE service to rural
areas that currently lack Verizon Wireless coverage. Verizon Wireless may work
with rural companies that have towers and backhaul capabilities, even if those
companies are not currently wireless operators. Together, we will plan and
coordinate a local LTE deployment schedule that makes sense for both Verizon
Wireless and the rural company that we are collaborating with.
http://aboutus.vzw.com/rural/Overview.html
Steve Barnes
General Manager
PCS-WIN
RC-WiFi Wireless Internet Service
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